Andi Jarvis is the Founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in Bangor and Liverpool. Originally from Bradford, Andi has worked with local and global brands to take the "guesswork" out of marketing and implement cost-effective campaigns that work. He's also a guest lecturer at Liverpool John Moores University and is a regular speaking at conferences on all things marketing. In today's episode we chat about: Why soda bread isn't all it's cracked up to be (shock) What it was like moving to Northern Ireland as a young, short-haired athletic-looking black man with an English accent in the 90s (!) How marketing principles can help us think about and address issues like sectarianism and racism And the greatest challenges/successes he's experienced along the way I found this unedited, deep-dive conversation with Andi to be incredibly insightful and I know for a fact you will too. Enjoy! // To see a 'treasure trove' of all things related to Andi (including a photo) please visit https://bestofbelfast.org/stories/andi-jarvis-eximo-marketing Best Of Belfast is Northern Ireland's #1 Interview Podcast. We've shared 100+ hour-long conversations with incredible people from Northern Ireland. To find out more, or join 'The Producers Club' please visit https://bestofbelfast.org/ Cheers! — Matt

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