Bodo Lang: Marketing expert says Tip Top has done the right thing removing 'take a selfie with a stranger' sticks

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Recorded22 Nov 2022

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Ice cream company Tip Top has pulled one of its challenges from its new promotional campaign after sparking significant backlash. The company's latest campaign encourages Kiwis to try something new, of the 32 different messages printed on the sticks, one reads to "take a selfie with a stranger". Tip Top is now removing the stick from their Popsicle range, and apologised. AUT marketing expert Bodo Lang told Kate Hawkesby they've done the right thing. He says the company jumped on the matter quickly once the complaints surfaced. LISTEN ABOVE See omnystudio.com/listener for privacy information.

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