Bodo Lang: Massey University marketing professor on Allbirds selling its assets for $68 million

episode

Best of Business not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Best of Business

Jannet Xuccoa: When's the right time for a trust? 44 min · 21 Dec 2025

All episodes from Best of Business →

Report any issue

Source

Recorded01 Apr 2026

Publisheromnycontent.com ↗

Handlerec:17538660

Show notes

Allbirds, the sustainable footwear maker co-founded by ex-All White Tim Brown, says it has sold its 'intellectual property and certain other assets' for $68 million. The process is expected to be completed by April 24, followed by a distribution to shareholders. Its fourth-quarter earnings call was cancelled and no financials will be released for the period. Massey University marketing professor Bodo Lang unpacks what went wrong with Allbirds - after the company began with such a strong start. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.