Bodo Lang: Massey University marketing professor on McDonalds lifting coffee prices for Super Gold cardholders

episode

Best of Business not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Best of Business

Jannet Xuccoa: When's the right time for a trust? 44 min · 21 Dec 2025

All episodes from Best of Business →

Report any issue

Source

Recorded11 Jun 2026

Publisheromnycontent.com ↗

Handlerec:18812617

Show notes

McDonalds is increasing the size of medium and large coffees for Super Gold cardholders. It had previously sold any size McCafe coffee, tea or hot chocolate for $3 but it has now increased the price for medium and large to $4 and $5, respectively. Massey University marketing professor Bodo Lang says it's likely there will be some upset people as a result of these changes. "If the costs have increased dramatically, then, you know, price increases are warranted. But there's some really interesting research, particularly from Europe, that shows that price increases are well beyond the cost increases." LISTEN ABOVESee omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.