Gary Mortimer: Queensland University of Technology Marketing Professor on the rise of free 'dopamine apps'

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Recorded22 Jul 2026

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A new trend has emerged, where people are ordering fake takeaways and filling online shopping carts knowing they'll never receive a thing. This viral trend is gaining popularity, with one platform, FoodNeverComes, claiming nearly 1 million 'cravings satisfied' to date. Queensland University of Technology, Professor of Marketing and Consumer Behaviour, says this gives consumers a version of the online shopping experience in order to stave off boredom. "The research shows that we're more inclined to do online shopping...generally in the evenings. We've got home from work, we've had dinner, we sit down and go - I might just pick up my phone and see what's available online." LISTEN ABOVESee omnystudio.com/listener for privacy information.

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