Kate Duckworth: intellectual property law expert on Kiwi designer Sera Lilly's designs being sold on Shein without her consent

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Recorded29 Mar 2025

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Kiwi fashion designer Sera Lilly has taken to social media after discovering her designs - and original photos - on fast-fashion online giant Shein. In a video shared to Facebook, Lilly revealed screenshots of at least two of her ‘Friday Flamingo’ designs being sold on the site. Shein has since removed the photos and items for sale. Intellectual property law expert Kate Duckworth says the internet makes in harder to enforce legislation designed to protect people's original works. "It is still the wild west - how do you enforce your rights on a website that's based overseas?" LISTEN ABOVESee omnystudio.com/listener for privacy information.

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