Laurence Carey: Squid Group Founder on TikTok reportedly boosting local economies by $1.2 billion

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Recorded27 Jul 2026

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A digital marketing agency says more New Zealanders are turning to TikTok to decide where to eat and shop. A new Infometrics report shows the app supported almost 10 thousand local jobs last year and helped boost the local economy by an estimated $1.2 billion. It reveals more than 300 thousand New Zealand businesses are using the platform each month. Squid Group founder Laurence Carey told Andrew Dickens it's becoming a useful research tool. He says it's without a doubt the easiest way to find a restaurant to eat at or something to do. LISTEN ABOVE See omnystudio.com/listener for privacy information.

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