Mike Lee: UOA marketing professor on Jetstar looking to charge people extra for overhead carry-on luggage

episode

Best of Business not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Best of Business

Jannet Xuccoa: When's the right time for a trust? 44 min · 21 Dec 2025

All episodes from Best of Business →

Report any issue

Source

Recorded05 Aug 2026

Publisheromnycontent.com ↗

Handlerec:19640593

Show notes

A marketing expert says Jetstar's deciding to charge for overhead carry-on luggage is is just business. From February, all passengers' under-seat luggage can weigh more - up to 10kg - but they'll have to fork out an extra $23 for overhead luggage. Auckland University marketing professor Mike Lee says it's an attempt to separate itself from other carriers. "This will rationalise some of that premium overhead space now - and then, of course, they'll be making a nice little profit on that, hopefully." LISTEN ABOVESee omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.