Rene de Monchy: Tourism NZ CEO says they're researching into what high-quality visitors are looking for

episode

Best of Business not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Best of Business

Jannet Xuccoa: When's the right time for a trust? 44 min · 21 Dec 2025

All episodes from Best of Business →

Report any issue

Source

Recorded17 Aug 2022

Publisheromnycontent.com ↗

Handlerec:7249150

Show notes

Tourism New Zealand has launched a $5.1 million campaign targeting "high quality" visitors. It will target wealthier visitors, as well as those who spend more time here and go outside hotspots and engage in local areas. It comes as Tourism Minister Stuart Nash says he doesn't want to attract what he calls the "two-minute noodle-eating visitors". Tourism New Zealand CEO Rene de Monchy told Mike Hosking they're increasingly researching into what the high quality visitors are looking for. He says they've researched a lot for the last two years into people's motivations and interests, as well as their barriers to getting here. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.