Renee Lee: Everblue COO on being only NZ-made haircare brand stocked at Costco

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Recorded27 Sep 2022

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One Kiwi company has secured exclusive shelf space. Everblue is the only New Zealand-made haircare brand to be stocked, despite launching just over a year ago. Chief Operating Officer, Renee Lee told Kate Hawkesby going in with a strong pitch was key. “They don’t want heaps of different brands playing in the same space, they want to find the absolute best brand and get the absolute best deal for their customers. It was really important for them to also work with local businesses.” LISTEN ABOVESee omnystudio.com/listener for privacy information.

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