Best of LinkedIn: Channel Marketing CW 29/30

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways This edition offers a comprehensive overview of strategic partnerships and ecosystem development in the business world, particularly within the SaaS and B2B tech sectors. Several authors emphasise the shift from transactional alliances to collaborative, trust-based relationships that drive mutual growth and revenue. A recurring theme is the importance of effective partner enablement, moving beyond generic content to tailored, prescriptive playbooks that align with partner maturity levels and facilitate co-selling. The discussions highlight the need for robust infrastructure and operational excellence over simply hiring partner managers, with a focus on data-driven approaches, AI for efficiency gains, and identifying the "Dark Funnel" problem in partner channels. Finally, contributors stress the criticality of defining ideal partner profiles and ensuring clear market fit and partner economics to cultivate successful, scalable partnerships that ultimately benefit the end customer. This podcast was created via Google NotebookLM.

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