We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition focuses on the rapid emergence of GTM Engineering as a critical new discipline that bridges the gap between software development and revenue operations. This shift focuses on building automated systems and agentic stacks rather than simply increasing headcount or purchasing isolated software tools. By leveraging AI-driven orchestration and signal-based outbound strategies, companies are achieving significant pipeline growth and scaling revenue more efficiently. The reports highlight a transition towards outcome-based pricing and long-term revenue models that prioritise post-sale value over initial acquisition. Key data points indicate a massive surge in specialised hiring for professionals who possess both technical coding skills and strategic business acumen. Ultimately, the sources illustrate how modern businesses are replacing traditional playbooks with integrated data environments to maintain a competitive edge in an AI-saturated market. This podcast was created via Google Notebook LM.

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