We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: https://www.frenus.com/usecases/niche-partner-identification-and-activation-from-unknown-to-first-meeting-in-under-five-weeks This edition outlines the modern evolution of go-to-market (GTM) strategies, shifting from siloed sales and marketing tactics toward integrated, AI-driven operating systems. Expert contributors emphasise that successful growth requires a strong strategic foundation, including a clearly defined ideal customer profile and precise positioning, before implementing automation. A significant focus is placed on the emergence of GTM engineering, a discipline that uses tools like Clay and Claude to automate data enrichment and signal-based outreach. The texts also highlight a transition in sales roles, where traditional SDR functions are being replaced by partnerships between human experts and AI agents. Ultimately, the collection argues that sustainable revenue comes from fixing conversion leaks across the entire customer journey rather than simply increasing lead volume. Consistent across these insights is the belief that human context and creativity remain the ultimate edge in an increasingly automated commercial landscape. This podcast was created via Gemini Notebook

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