We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition provides a detailed examination of advanced LinkedIn strategies for B2B professionals and sales teams aiming to maximise growth and visibility in 2025 and 2026. A fundamental component of success is rigorous profile optimisation, requiring users to transform their profiles into a living asset by ensuring the headline and experience sections are aligned with the new relevance-focused 360 Brew algorithm. Multiple experts stress the critical importance of the Social Selling Index (SSI), noting it serves as a measure of professional effectiveness and directly predicts increased sales opportunities, even becoming a requirement in some job applications. Successful social selling relies heavily on genuine engagement and consistent relationship building, moving away from generic automated outreach toward thoughtful, targeted conversations. Contributors also highlight the necessity of producing authentic, unique points of view to cut through the platform’s increasing content density and caution against losing credibility through the careless use of AI tools. This podcast was created via Google NotebookLM.

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