Rita was a twenty-five year old veteran at Southwest Airlines, a two-time recipient of The President’s Award for Outstanding Achievement, and in her final role at Southwest Airlines she served as director of The University for People. SWA is of course a beacon in the world of Great Work and Rita shares insights from her time there in this interview. Meantime, she continues to be heavily involved with the American Society of Training and Development, while heading her own consultancy, QVF Partners, a consulting firm committed to helping organizations create people-focused cultures. Rita is also author of Destination Profit, which makes a strong correlation between the power of employee engagement and organizations becoming more profitable.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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