Great companies don’t just sell products—they leverage their brand to create connections that resonate. In this episode, we’re thrilled to welcome Kira Klaas, VP of Corporate Marketing at Later, to share her expert insights on how to make those connections truly count. Kira walks us through her strategic approach to aligning content with audience interests, the pivotal role a full-time copywriter plays in creating cohesive messaging, and how embracing diverse perspectives can help leaders overcome personal biases.Join us as we discuss:How to align your content with audience interests—authentic connections beat fleeting trends every time! Kira’s concept of Brand Market FitHow to create seamless customer experiences at every touchpoint through design.If you want to dive deeper: Subscribe to Kira's Substack, On Brand for ongoing expert advice on building a compelling brand narrative.Explore her course, Brand for Growth-Stage Leaders, to learn how to elevate your brand strategy as your company scales.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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