How To Bring Emotion Into Finance with David Garvin of Happy Money

Today’s special guest is David Garvin, Creative Director at Happy Money. On this episode, we chat about how Happy Money infuses psychology into their branding and marketing, David’s philosophies on great storytelling, and how brands get it wrong. We also discuss future applications for AI in marketing, including how people’s desire for authenticity will continue to challenge the world of AI.Join us as we discuss:What the evolution of brand design for Happy Money looked likeHow to handle a new CMO coming in with potential changes to the brandWhen regulations will be put in place to address the ethical considerations of AI in the creative industry

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