Healthcare has always been perceived as a very unauthentic sector in terms of brand and product. What are folks doing out there to change the landscape? In this episode we are joined by Ryan Romero, Creative Director, Marketing & Product Design at Hoag Health System where he is trying to radically change how users interact with healthcare providers through innovative digital health products, to save lives and improve care. Ryan shares insightful stories about elevating Hoag's brand through authentic storytelling, innovative maternity campaigns, and the development of groundbreaking applications. We also discuss:Building design teams and a culture of innovation in a hospital setting with no prior design philosophy.Strategies to attract a younger audience through compelling narratives and creative marketing.Ryan’s philosophy on clear, usefulness and elegance, balancing emotive and factual elementsThe move towards creating a unified design system for Hoag, integrating motion and building meaningful user experiences.

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