AI isn’t replacing your team. It’s exposing how replaceable your thinking is. Everyone’s obsessed with speed—but no one’s talking about the real problem: mediocre work at scale. So what’s actually happening here… is AI making you better, or just faster at being average? In this episode, Josh sits down with Julien Palliere, Business Development Lead at Column Five to unpack how we cut through the hype and get real about how AI is changing B2B—from strategy and content to client trust and sales. Josh and Julien break down why “what AI says about your brand” is the new SEO, how smart teams are winning before the first call, and where most companies are getting it completely wrong. No fluff. Just what works—and what quietly kills your credibility. We also explore: Why “what AI says about you” is the new SEO The hidden risk of over-automating your workflows AI etiquette—and why most teams are getting it wrong How AI is reshaping trust in B2B sales and marketing Why small, scrappy teams are about to outcompete everyone

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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