Search isn’t broken—it’s been replaced. Buyers are skipping funnels, ignoring gated PDFs and asking AI to decide who’s credible before they ever talk to sales. If your content still assumes attention is linear, you’re not behind—you’re irrelevant.In this episode, Amanda Verdino, Director of Content Marketing at Forma dismantles the comfortable lies B2B marketers tell themselves about storytelling. We talk about why differentiation without defensible substance collapses under AI scrutiny, how first-party data becomes your only real narrative advantage, and why most “thought leadership” is just recycled opinion dressed up as confidence. Amanda shares how Forma keeps humanity and joy alive inside HR tech, what actually earns trust in AI-mediated discovery, and why restraint—not volume—is the new power move.We also dig into:Why louder messaging accelerates brand decay instead of stopping itHow original research outperforms hot takes in AI-driven buyer journeysThe mistake teams make when they treat clicks as commitmentWhy LinkedIn credibility now matters beyond LinkedIn itselfThe uncomfortable shift marketers must make from persuasion to diagnosisThis episode is for B2B teams still polishing templates while the buyer rewrites the rules—and for the ones ready to build stories that survive contact with AI.

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