Better Advertising with BTR Media

The Foundation we Built in 2025

16 Dec 2025

Contributed by Lukas

A candid 2025 recap with Destaney and Alex on what it actually took to scale BTR, from investing in A-players and internal tech to protecting culture ...

DSP Strategy in the AI Era

02 Dec 2025

Contributed by Lukas

Destaney talks with Gibby, BTR Media’s Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audien...

Inside the Retail Media Super Bowl

21 Nov 2025

Contributed by Lukas

Amazon unBoxed 2025 delivered some of the biggest shifts we have seen in retail media. In this episode, Destaney and Gabi break down the announcements...

Stop Underspending During BFCM Lead In

20 Nov 2025

Contributed by Lukas

Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this epi...

How Hyperice Turns Awareness Into Amazon Sales

18 Nov 2025

Contributed by Lukas

From LeBron to TikTok, awareness is officially performance. Destaney and Justin share how Hyperice, Natrol, and Lucky Energy use creative campaigns an...

Bring Your Brand to Life on Amazon

04 Nov 2025

Contributed by Lukas

New interactive modules, quizzes, and video tools are changing how customers shop on Amazon. Destaney and Day Tomko explain what’s live now, what’...

Budgets, Buyers, and the Bigger Ecosystem

21 Oct 2025

Contributed by Lukas

What makes a Walmart shopper different from a Target shopper? And why does it matter for your ad dollars? Destaney and Nick unpack how audiences behav...

Your New Creative Coworker: Amazon’s Agentic Creative Studio

09 Oct 2025

Contributed by Lukas

This isn’t just another AI launch. Destaney and David Meers break down Creative Studio’s new agentic experience, a major step toward fully intelli...

How Chubbies Broke the ROAS Addiction

07 Oct 2025

Contributed by Lukas

What do you do when your ROAS starts looking great, but your growth stalls?Preston Rutherford, co-founder of Chubbies and founder of Marathon, joins D...

What’s Working (and Why) for Lacoste on Amazon

25 Sep 2025

Contributed by Lukas

Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this ...

Inside Amazon’s New Creative Studio

17 Sep 2025

Contributed by Lukas

Amazon just announced a major update to Creative Studio at Accelerate, giving advertisers an agentic creative partner that can concept, storyboard, an...

Connecting the Funnel with AMC

11 Sep 2025

Contributed by Lukas

Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.In this...

How to Uncover the Real Gaps in Your Retail Media Strategy

04 Sep 2025

Contributed by Lukas

Growth isn’t one-size-fits-all. Destaney and Jess Jackson, BTR’s Head of Growth, unpack what they’re seeing in audits today: over-indexed brande...

How Liquid Death Built Demand Everywhere

19 Aug 2025

Contributed by Lukas

What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon?In this episode, Destaney...

Creating Demand with Amazon DSP

07 Aug 2025

Contributed by Lukas

Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guz...

How We Scale AMC, SQP, and Strategy

29 Jul 2025

Contributed by Lukas

What does it actually take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more da...

What it Takes to Build a Brand on Amazon

15 Jul 2025

Contributed by Lukas

Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Medi...

Creative Studio: AI, Video & What’s Ahead

03 Jul 2025

Contributed by Lukas

Destaney joins Jay Richman (VP, Product & Technology) from the Amazon team covering how AI is reshaping creative, what’s changed with Creative S...

How We Structure Campaigns at Scale

05 Jun 2025

Contributed by Lukas

In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts orga...

Four Pillars of Amazon: Supply Chain Strategy

21 May 2025

Contributed by Lukas

Destaney and Gabi welcome Rob Hahn, COO of Pattern, for the final episode of The Four Pillars of Amazon mini-series! They're covering the important ye...

Four Pillars of Amazon: Creative That Converts

21 May 2025

Contributed by Lukas

In episode three of our mini-series, Destaney and Gabi welcome Dayexi Tomko to join them. In this episode, they're covering brand building and creativ...

Four Pillars of Amazon: Creating Demand

21 May 2025

Contributed by Lukas

In the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on ho...

Four Pillars of Amazon: What Amazon Really Wants

21 May 2025

Contributed by Lukas

This is episode one of our "Four Pillars of Amazon" Mini-Series, hosted by Destaney Wishon and Gabi Viljoen, MBA.A main topic throughout this episode ...

The Right Retailer Isn't Always the Obvious One

07 May 2025

Contributed by Lukas

After five years with BTR Media, COO Alex Amos appears on his first podcast episode! Jeff Cohen, Amazon Ads Tech Evangelist, credits Alex as the "sile...

Using Video to Improve Customer Engagement & Conversion

30 Apr 2025

Contributed by Lukas

What impact has video had on the advertising landscape? In this episode, Emery Robbins is back to explore how video has emerged as a fundamental tool ...

Launching a Niche Amazon Brand

24 Apr 2025

Contributed by Lukas

How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating p...

Creating Brand Personality & Consumer Trust

18 Mar 2025

Contributed by Lukas

How does failing fast in e-commerce relate to doing laundry? Domenic DiSiena, VP of E-Commerce at Nestlé Health Science, joins Destaney in our latest...

Dissecting Amazon's Path to Purchase

25 Feb 2025

Contributed by Lukas

Episode #071 - How can Amazon's path to purchase insights impact advertising strategies? Understanding customer behavior is pivotal for success, ...

Merging Brand Marketing with Performance Analytics

19 Feb 2025

Contributed by Lukas

Episode #070 - In this episode, Destaney is joined by Matt Zielinski, VP of Digital Strategy at H&H Group, to discuss how platforms such as A...

The Power of Non-Branded Strategy

14 Feb 2025

Contributed by Lukas

Episode #069 - Can brands harness adaptable advertising techniques to drive profitability while still cultivating a recognizable brand presence a...

Premium Brand Recommendations for Advertising

12 Feb 2025

Contributed by Lukas

Episode #068 - How can brands with premium pricing stand out? In this solo episode, Justin shares his strategic tactics and considerations that c...

How to Unlock AMC's Potential

04 Feb 2025

Contributed by Lukas

Episode #067 - Are you maximizing the potential of Amazon Marketing Cloud (AMC)? In this episode, Justin is joined by our Head of Product, Dustin...

2025 Offsite Recap

31 Jan 2025

Contributed by Lukas

Episode #066 - How can remote companies maintain a vibrant company culture with team members spread all across the country? In this special episode, A...

The New B2B Placement Modifier

29 Jan 2025

Contributed by Lukas

Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin br...

Bringing Retail Strategy to the Digital Shelf

03 Jan 2025

Contributed by Lukas

Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestl...

2024 Highlights & 2025 Vision

20 Dec 2024

Contributed by Lukas

Episode #063 - In their last episode of 2024, Destaney and Justin reflect on the company's evolution over the past year, highlighting the strides...

Navigating the Future of Retail Media

17 Dec 2024

Contributed by Lukas

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of ret...

Scaling Content Creation with AI

04 Dec 2024

Contributed by Lukas

Episode #061 - Destaney sits down with Carolyn, CMO of Pattern, to talk about how brands can use AI to scale their content and stay ahead in the fast-...

How Incrementality Impacts Ad Spend

22 Nov 2024

Contributed by Lukas

Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buz...

What's New In Amazon Marketing Cloud

13 Nov 2024

Contributed by Lukas

Episode #059 - This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marke...

Using Ad Tech Without Getting Lost in the Details

31 Oct 2024

Contributed by Lukas

Episode #058 - In this episode, Destaney sits down with BTR Media's tech guru, Dustin Wassner, fresh off his big win at the Amazon Developer Summit Ha...

Using AMC to See Beyond Just ROAS

24 Oct 2024

Contributed by Lukas

Episode #057 - In this episode, Justin sits down with Austin and Dustin to cover Amazon Marketing Cloud (AMC) and how it’s reshaping the way us adve...

Amazon’s AI Tools and What’s Next with Jay Richman

23 Oct 2024

Contributed by Lukas

Episode #056 – In this episode, Jay Richman from Amazon sat down with Destaney to chat about how Amazon’s new AI tools are changing the way brands...

E-commerce Through the Years: 2000s to Now

11 Oct 2024

Contributed by Lukas

Episode #055 - Darren Silverman from Petmate joins Destaney for a great chat about his e-commerce journey, and it’s full of unexpected moments. He s...

How to Optimize Your Q4 Approach

26 Sep 2024

Contributed by Lukas

Episode #054: In this episode of Better Advertising with BTR Media, host Justin Nuckols is joined by advertising specialist Nick Amos from the BTR tea...

Walmart Connect Advertising Tips for First-Time Sellers

19 Sep 2024

Contributed by Lukas

Episode #053 - Do you want your brand to stand out on Walmart Connect but aren’t sure where to start? Join Justin Nuckols and Gabriel Cáceros as th...

Premier Nutrition’s Strategy for Ranking Top 5 on Prime Day

06 Sep 2024

Contributed by Lukas

Episode #052 - How do you rise above the noise on Amazon’s biggest sales day of the year? In this episode, we sit down with Alicia Ponzani, E-Commer...

Optimizing Your Amazon Ads with Data Insights

22 Aug 2024

Contributed by Lukas

Episode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep back...

Amazon DSP KPI's & Measurement

08 Aug 2024

Contributed by Lukas

Amazon DSP Series Episode #4 - In episode four of our Amazon DSP Series, Justin Nuckols and Adam Mellott are putting more focus on key performance ind...

Building Loyal Audiences with Targeted Marketing

23 Jul 2024

Contributed by Lukas

#050 - Welcome to another episode of Better Advertising with BTR Media! We’re excited to have Vanessa McFill, a digital marketing expert, joining us...

How to Win with Video Ads on Amazon

11 Jul 2024

Contributed by Lukas

#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Se...

Live from House of Amazon: Why do the top minds in advertising choose Cannes Lions?

28 Jun 2024

Contributed by Lukas

#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are...

How e.l.f. Beauty Navigates the Noise to Stand Out

20 Jun 2024

Contributed by Lukas

#047 - In this episode, Destaney sits down with Ekta Chopra from e.l.f. Beauty and Jeff Cohen, tech evangelist from Amazon, to explore the innovative ...

Is Your Amazon DSP Messaging Funnel-Focused?

06 Jun 2024

Contributed by Lukas

Amazon DSP Series - Episode Three: Welcome to Episode 3 of our Amazon DSP Series! In this episode, Justin and Adam are shifting gears a bit and jumpin...

Reaching Your Ideal Audience with Amazon DSP

22 May 2024

Contributed by Lukas

Amazon DSP Series - Episode Two: Here's an inside look with Justin Nuckols and Adam Mellott from BTR Media as we deep dive into Audience Targeting and...

Building a Stronger Brand with Omni-Channel Markets

14 May 2024

Contributed by Lukas

#046 - In this episode, Justin Nuckols sits down with Gurmeet Matharu to chat the ever-changing world of e-commerce and discuss the strategies behind ...

How Sellers Can Prepare for Amazon Prime Day in 2024

07 May 2024

Contributed by Lukas

#045: Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling ...

Getting Started with Amazon DSP: Key Differences from PPC

02 May 2024

Contributed by Lukas

Welcome to the first episode of our Amazon DSP Series! Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they br...

From $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos

18 Apr 2024

Contributed by Lukas

#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Ju...

Amazon DSP: Targeting Differences From Sponsored Display

11 Apr 2024

Contributed by Lukas

Throwback Episode - Amazon DSP is increasingly becoming a go-to for many brands, and rightly so! With this in mind, we've decided it's the perfect mom...

Artificial Intelligence: Tools & Strategies for Marketers

11 Apr 2024

Contributed by Lukas

#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transforma...

Exploring Creativity through Artificial Intelligence

08 Apr 2024

Contributed by Lukas

#042 (Part Two) - In this episode we continue the exploration of artificial intelligence's transformative impact on marketing with Justin Nuckols. Joi...

Creating The Ultimate AI Hackathon with Brent Wees

04 Apr 2024

Contributed by Lukas

#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the wa...

Boosting Your Brand’s Organic Rank on Amazon

29 Mar 2024

Contributed by Lukas

#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's adve...

Addressing Brands' Advertising Challenges & Agency Collaboration

21 Mar 2024

Contributed by Lukas

#039 - In this episode, Justin Nuckols brings in Jess Jackson (Head of Client Success), who knows all about making clients happy. They get right into ...

Amazon Advertising: Boosted Posts and Vertical Video Insights

13 Mar 2024

Contributed by Lukas

#038 - In this episode of "Better Advertising with BTR Media," Justin Nuckols and Nick Amos from the BTR team dive into some of the newer updates with...

Achieving Target ROAS on Amazon: A Full Funnel Approach

09 Mar 2024

Contributed by Lukas

#036 - In this episode of "Better Advertising with Better Media," host, Justin Nuckols dives into the world of measuring Amazon advertising success, w...

The Potential of Walmart Advertising with Guardian Baseball's CEO Matt Kubancik

06 Mar 2024

Contributed by Lukas

#037 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of W...

DUDE Wipes: Show Your Brand, Get On Their Butts with Sean Riley

09 Feb 2024

Contributed by Lukas

#035 - We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founder...

PickFu: An Easier Way To Do Market Research and Obtain Consumer Data

29 Jan 2024

Contributed by Lukas

#034 - In this episode of "Better Advertising with BTR Media", host Justin Nuckols interviews Justin Chen, co-founder of Pickfu, a market research too...

From Reflection to Vision: Better AMS's 2023 Wrap-Up & 2024 Forecast

12 Dec 2023

Contributed by Lukas

#033 - In this episode, Justin and Destaney reflect on the past year of BetterAMS and discuss the challenges, growth, and opportunities they encounter...

Measuring Marketing Incrementality and Budget Optimization: Michael Kaminsky, Founder of Recast

09 Nov 2023

Contributed by Lukas

#032 - In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring t...

Future of Amazon Marketing Cloud (AMC) With Jack Lindberg & Destaney Wishon

06 Nov 2023

Contributed by Lukas

#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in...

Ryno Sports and BetterAMS Discuss Growing Online Brands and Tapping into New Marketplaces

01 Nov 2023

Contributed by Lukas

#030 - Shaun Rachau, founder of Ryno Sports, and Adam Mellot, Senior Ad Strategist at Better AMS, discuss their first year working together to grow Ry...

Special Edition Episode: unBoxed 2023 Keynote Speaker Interviews

31 Oct 2023

Contributed by Lukas

#029 - In this special episode of Better Advertising with Better AMS things are about to get really exciting! Your hosts, Destaney Wishon and Justin N...

Brand Building on Amazon: The Simple Modern Journey with Bryan Porter

19 Oct 2023

Contributed by Lukas

#028 - In this episode of the Better Advertising with Better AMS podcast, host Destaney Wishon interviews Bryan Porter, co-founder of Simple Modern. T...

Navigating Kickstarter with Panther Vision: Josh Leon’s Insights on Crowdfunding and Launching Unique Products

16 Oct 2023

Contributed by Lukas

#027 - Josh Leon is an advertising specialist and partner at Panther Vision, an outdoor gear and lighting brand. He has extensive experience in market...

Navigating International Amazon Advertising: Insights from Gabriel Cáceros at BetterAMS

06 Oct 2023

Contributed by Lukas

#026 - Gabriel Cáceros joins host Justin Nuckols to discuss the international side of ad management on Amazon. They focus on the differences between ...

Lessons from Alicia Long on TikTok UGC Content & Launching New Ecomm Era

28 Jun 2023

Contributed by Lukas

#025 - In this insightful conversation with Justin Nuckols and Alicia Long, we delve into Alicia's appearance on Shark Tank, her experience of launchi...

Amazon Advertising Tech Genius Dustin Wassner Discusses New Rollouts

12 Jun 2023

Contributed by Lukas

#024 - BetterAMS' own Destaney & Dustin discuss the latest Amazon Advertising developments, including Amazon Marketing Cloud & Amazon Marketin...

Exploring Amazon Bulk Ops: Tips From Tech Pros Elizabeth Greene and Dustin Wassner

16 May 2023

Contributed by Lukas

#023 - Join Elizabeth Greene, co-founder of Junglr, and BetterAMS' Dustin Wassner - the leading experts in Amazon advertising & bulk operations - ...

Entrepreneur Erica Rankin Shares How To Grow A Successful Business With Community And Vulnerability

11 Apr 2023

Contributed by Lukas

#022 - Erica Rankin is the founder and chief everything officer of Bro Dough: a better-for-you snack company that sells edible protein cookie dough wh...

Building Big Future Bets into your Team's KPIs with Hasbro's David Khoshpasand

29 Mar 2023

Contributed by Lukas

#021 - David Khoshpasand comes from both the agency perspective having been at Tinuiti and more recently on the brand side at Hasbro. His expertise de...

Unlocking Walmart's Potential with Guardian Baseball's CEO Matt Kubancik

21 Feb 2023

Contributed by Lukas

#020 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of W...

Get Face-to-Face with Your Online Customers with Kyle Peters of Nestle

07 Feb 2023

Contributed by Lukas

#019 - Kyle Peters is the one developing your next favorite product from Nestle. Learn about how his teams research, test, and iterate on product conc...

Sell in Smaller Arenas & Raise 'Visitor Value' with Matt Gallant

25 Jan 2023

Contributed by Lukas

#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate...

Master the Creative Ad Types with Brenton Baderdeen

10 Jan 2023

Contributed by Lukas

#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their bran...

Find Your Brand New Products & the Easiest Way to Sell on New Marketplaces with Aaron Cordovez of Zulay Kitchen

20 Dec 2022

Contributed by Lukas

#016 - Zulay Kitchen has been a dominant brand in the Home & Kitchen category for years, and largely due to the genius & branding insights of...

Building a Viral Tik Tok Product with Michael Malinsky

06 Dec 2022

Contributed by Lukas

#015 - Wonderskin is a great case study for their viral Tik Tok success, and Founder & CEO Michael Malinsky joins us to talk about how they built...

Building a Marketing Team of Experts & Amazon Unboxed Takeaways with Kyle Lembke of PetIQ

29 Nov 2022

Contributed by Lukas

#014 - PetIQ is a brand that has put focus on building a digitally native brand with incredible insights behind their customer acquisition strategies....

Earn More Than Impressions from Amazon's Social Media Tools with Emery Steinweg from Lovepop

22 Nov 2022

Contributed by Lukas

#013 - We've all seen Amazon release features that look similar to social media & Instagram specifically. All things from running Amazon Lives to ...

Visualizing Ad Spend with External Tools with Michael Schwartz of Sports Research

15 Nov 2022

Contributed by Lukas

#012 - If you haven't brought a data scientist onto your team but want to understand your marketing spend in ways Amazon can't show, Michael tells us ...

How to Capture Lost Shoppers with Amazon DSP with Naio Olsen-Stahl

03 Nov 2022

Contributed by Lukas

#011 - Understand how DSP can be used for your brand to target buyers at any stage of the buyer journey! What's covered: 🔶 What is Amazon DSP 🔶 ...

Keith Hamann on Why Your Amazon Listing Optimization Doesn't Matter

01 Nov 2022

Contributed by Lukas

#010 - Keith Hamann is our guest today and joins with a wealth of knowledge in e-commerce marketplaces built over the past several years, even as an F...

Protect Tomorrow's Revenue & Stay in Stock with David Glick of Flexe

25 Oct 2022

Contributed by Lukas

#009 - Supply chain has been a top concern for all sellers at some point in the last two years. David Glick, the Chief Technology Officer of Flexe, jo...

Growing Mature Brands at Aggregators with Sumit Garhwal of Marketplace Powerbrands

18 Oct 2022

Contributed by Lukas

#008 - Ever wonder what happens to the marketing efforts after brands are sold to Amazon aggregators? Today we talk with the Head of Marketplace Adve...

Get Your Brand In Front of People's Faces So You Can Get Your Product On Their Asses with Sean Riley of DUDE Wipes

11 Oct 2022

Contributed by Lukas

#007 - Dude, this episode you can't miss! We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark ...

Track the Right KPIs for PPC Campaigns with Josh Justice from The LEGO Group

05 Oct 2022

Contributed by Lukas

#006 - One of the ecommerce community's most active LinkedIn members, Josh Justice joins the show to chat topics from educating corporate boardrooms o...

Scaling Your Brand with API & Amazon Marketing Stream with Dustin Wassner

13 Sep 2022

Contributed by Lukas

#005 - Talking with our BetterAMS technical genius, Dustin Wassner, on the Amazon API and its ability to scale advertising tasks such budget adjustmen...

Launching New ASINs & Ranking Your Product

30 Aug 2022

Contributed by Lukas

#004 - We're sharing the fundamental advertising campaigns we recommend setting up when you are launching new products & ASINs on Amazon. Improvin...