Better Advertising with BTR Media
Building Big Future Bets into your Team's KPIs with Hasbro's David Khoshpasand
29 Mar 2023
#021 - David Khoshpasand comes from both the agency perspective having been at Tinuiti and more recently on the brand side at Hasbro. His expertise described as "developing business strategies for growth" is where we'll dive in today. We cover principles from Alchemy of Growth and Measure What Matters, and specifically how David uses these frameworks internally at Hasbro to drive group focus and measurement on today's and tomorrow's goals to keep growing the business - everything from today's revenue & profit to the big bets & investments for the future. Follow David on LinkedIn Follow Destaney on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMSSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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