Episode #059 - This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template audiences, and no-code solutions – designed to simplify insights and make advanced targeting more accessible. A few things we cover:- Understanding AMC’s shift to make analytics accessible without DSP- How AMC’s Audience Bid Boosting can help you outbid competitors- The new Optimal Frequency tool for more effective campaign reach- Amazon Advertising with Audience-Based Bidding Strategies- Scaling Up Audience Creation with AMC and APIs- Improving AMC Sandbox for Better Query DevelopmentConnect with Alan Connect with Dustin See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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