Better Marketing
Episodes
AI Confidence: How to Use ChatGPT Without Losing Your Voice
24 Dec 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about something I call AI confidence, and how to use ChatGPT without lo...
Overwhelm to Focus: Simplifying Your Marketing Strategy for Your Year Ahead
17 Dec 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about how to move from feeling overwhelmed by marketing to gaining...
The Power of Purpose-Driven Marketing
10 Dec 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about purpose-driven marketing and how having a clear sense of pur...
How To Start Future Proofing Your Marketing Strategy
03 Dec 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about how to future-proof your marketing so your business stays st...
AI Tools That Save You Time, Not Cost You Sales
26 Nov 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m exploring how artificial intelligence can make marketing faster, easier, a...
Stop Selling & Start Solving
19 Nov 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about a powerful mindset shift that can transform your marketing r...
Marketing Momentum: How to Keep Going When You Feel Like Giving Up
12 Nov 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m exploring one of the biggest challenges service-based business owners face...
Creativity in Marketing: Even the Most Analytical Can Be Creative
05 Nov 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about creativity in marketing and why it’s not just for designer...
Marketing Strategy vs Marketing Plan: What’s the Difference?
29 Oct 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m breaking down the vital difference between your marketing strategy and you...
Is Imposter Syndrome Sabotaging Your Marketing?
22 Oct 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m tackling a topic that so many business owners quietly struggle with — im...
ChatGPT Explained: Free vs Paid, GPT-3.5 vs GPT-4 vs GPT-4o vs GPT-5
15 Oct 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about the key differences between the free and paid versions of Ch...
The Long Game: How to Market for Sustainable Growth
08 Oct 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m focusing on why marketing should always be seen as a long game if you want...
How To Prioritise When Everything Feels Important
01 Oct 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m diving into the importance of prioritising your marketing when you’re ru...
Building Trust Through Transparency
24 Sep 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about why building trust through transparency is one of the smarte...
Marketing Metrics That Matter: What To Measure and Why
17 Sep 2025
Contributed by Lukas
In this episode of Better Marketing: Marketing Magic in Minutes, I’m diving into the importance of marketing metrics, especially for service-ba...
Creating a Marketing Plan You’ll Actually Stick To
10 Sep 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I discuss creating a marketing plan that is both effective and sustainable, a common ...
What Makes Marketing Work (And What Doesn’t)
03 Sep 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I share my thoughts on today's discourse, which revolves around the essential element...
Understanding Your Ideal Customer: Beyond the Buyer Persona
27 Aug 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I delve into how one's ideal customer extends beyond mere demographics and job titles...
Networking as a Marketing Strategy
20 Aug 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I talk about networking and how its serves as a potent marketing strategy. I elucida...
The Real Reason Your Marketing Isn’t Working
13 Aug 2025
Contributed by Lukas
In this episode of Better Marketing: Marketing Magic in Minutes, I’m talking about why getting your marketing foundations right is absolutely e...
What a Strong Personal Brand Really Means
06 Aug 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m exploring the paramount significance of personal branding in the contemporary m...
Using Authenticity To Build Trust In Your Marketing
30 Jul 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I talk about authenticity, it is the name of the game in today’s marketing world, a...
Stories That Sell - Real People With Real Results
23 Jul 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I dive into the nitty-gritty of why stories are essential in marketing today. When it...
Build a Brilliant Brand Without a Big Budget
16 Jul 2025
Contributed by Lukas
Building a killer brand doesn’t have to drain your wallet, and that’s the real tea we’re spilling today.In this episode of Better Marketing, Mar...
Overcoming Sporadic Marketing Syndrome™
09 Jul 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I talk about breaking free from what I like to call "Sporadic Marketing Syndrome."You...
The Magic Of A Marketing Mindset
02 Jul 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I dive into the magic of having a marketing mindset!This episode is all about how the...
Leveraging AI for Predictive Analytics in Marketing
25 Jun 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, we explore how predictive analytics is the name of the game today, and trust me, it’...
Revolutionising Customer Service with AI: Real-World Application
18 Jun 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I'm diving into the nitty-gritty of how AI is revolutionising customer service. I exp...
Influencer Marketing in the AI Era
11 Jun 2025
Contributed by Lukas
This episode of Better Marketing, Marketing Magic in Minutes, is about how influencer marketing is still a business powerhouse. However, AI is shaking...
Beyond AI: Integrating Traditional and Digital Marketing Strategies
04 Jun 2025
Contributed by Lukas
This episode of Better Marketing, Marketing Magic in Minutes, revolves around the classic dance between traditional marketing and the vibrant new real...
AI Ethics in Marketing: Navigating the New Frontiers
28 May 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, we're diving deep into the nitty-gritty of using AI in marketing, and trust me, it's ...
Six Proven Strategies With A LinkedIn Expert Pam Case
21 May 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, we dive deep into the LinkedIn jungle with the one-and-only Pam Case, our go-to gal f...
The Human Touch in AI – Balancing Automation and Personalisation
14 May 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I explain the essential balance between maintaining that human touch in your marketin...
Form Ideas to Impact A Smarter Way to Create Content With AI
07 May 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I help flip the script on how you see AI, not as some robot overlord, but as your per...
Enhancing Customer Engagement with AI
30 Apr 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I dive into how AI can seriously enhance customer engagement, making interactions sma...
AI Marketing Foundations Building An Effective AI Strategy
23 Apr 2025
Contributed by Lukas
In this Marketing Magic in Minutes episode, I’m unpacking how AI is shaking things up—from analysing data and predicting trends to automating the ...
Connecting with Your Customers - The Power of Digital Conversations with Richard Singleton
16 Apr 2025
Contributed by Lukas
Connecting with your customers has never been more important—and that’s exactly what we’re diving into in this episode of Marketing Magic i...
Speaking Their Language Strategies For Reaching Your Target Market
09 Apr 2025
Contributed by Lukas
Ready to level up your marketing game? In this episode of Marketing Magic in Minutes, I’ll discuss the art of connecting with your audience—r...
Branding Brilliance Creating a Stand Out Business Identity
02 Apr 2025
Contributed by Lukas
In this episode of Marketing Magic in Minutes, I’m diving into the seven core fundamentals that’ll help your brand truly shine. Branding isn’...
Marketing Communications: Captivating Your Audience
26 Mar 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I explain how some brands stand out effortlessly while others struggle to get n...
Digital Marketing Mastery: Tools and Tactics for Success
19 Mar 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I explain why digital marketing isn’t just a buzzword—it’s a lifeline for ...
AI and the Future of Marketing: Transforming How We Connect
12 Mar 2025
Contributed by Lukas
In this episode of Better Marketing, I’m diving into the transformative power of AI in small business marketing. As one of the world’s first ...
Building a Strong Marketing Strategy: Foundations for Business Growth
04 Mar 2025
Contributed by Lukas
In this episode of Better Marketing, Marketing Magic in Minutes, I’m exploring the foundations of an effective marketing strategy. Having a cle...
Marketing Magic: The Better Marketing Podcast with Tracy Heatley
28 Feb 2025
Contributed by Lukas
After years of running my own businesses and helping other business owners grow and scale their brands, I've learned that marketing doesn't need to be...