In this episode of Better Marketing, Marketing Magic in Minutes, I discuss creating a marketing plan that is both effective and sustainable, a common challenge faced by many entrepreneurs. This episode addresses the necessity of developing a strategy that one can adhere to over time. I elucidate the reasons why numerous marketing plans are ultimately relegated to obscurity, including their inherent complexity and lack of alignment with tangible business objectives.I explore the critical components of an effective marketing plan, emphasising the importance of clear goals, realistic tactics, and a consistent rhythm of activity. Furthermore, I discuss the significance of accountability and the role of artificial intelligence in streamlining marketing efforts, thereby enhancing one's ability to maintain focus and coherence in execution.Remember to download my FREE GUIDE to get started.Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!
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