Show Notes: In this episode of the Beyond Beauty Podcast, Jacobo interviews Angela Caglia, a master esthetician and co-founder of Angela Caglia Skincare. Angela discusses the challenges in the beauty industry, emphasizing the need for transparency and understanding of skincare ingredients. She shares her journey from esthetician to entrepreneur and her commitment to non-toxic, plant-powered skincare. The conversation also touches on the evolution of men's skincare, the stigma surrounding it, and the importance of unisex products. Angela advocates for simplicity in men's skincare and looks forward to expanding her business with innovative, effective products. About Angela Caglia A master esthetician for 28 years, Angela Caglia -Creator and Co-Founder of Angela Caglia Skincare- is redefining the concept of "green beauty" with nontoxic, plant-powered formulas that are luxurious and effective. Trained by paramedical skincare experts in France and guided by leading stem cell scientists, chemists, and her robust knowledge of ingredients, her unique approach to skincare is grounded in biocompatible treatments that utilize naturally occurring ingredients and cutting-edge skincare technology to protect the skin barrier while delivering transformational results—all without ever sensitizing the skin. To connect with them, visit: angelacaglia.com Timestamps: Clinically Proven Skincare (00:01:16) Angela discusses the need for credible skincare options and the inspiration behind launching her brand. Marketing Misinformation (00:03:24) Angela highlights the misleading marketing tactics used in the beauty industry and the importance of understanding full ingredient lists. Consumer Education (00:07:45) The importance of researching products, discerning good from bad, and understanding the full ingredient list is discussed. Brand's Ingredient Lists (00:06:18) Angela explains the requirement for full ingredient lists on outer packaging and the lack of regulation for websites. Product Launch Strategy (00:14:01) Angela shares her decision to launch multiple products and a tool, focusing on becoming a facialist brand. Biotech Skincare Innovation (00:15:55) Angela introduces her innovative biotech skincare product and its benefits, emphasizing the importance of skin barrier preservation. Skin Barrier Education (00:17:39) Angela educates on the skin barrier, its susceptibility to damage, and the impact of products on its health. Thoughtful Beauty (00:19:16) Angela Caglia advocates for balanced, thoughtful formulas in skincare, emphasizing the importance of considering a product's impact on the skin's barrier. Skincare Industry Authenticity (00:21:22) The discussion touches on the importance of staying connected to customers and the potential lack of authenticity in skincare brands led by marketing professionals. Male Skincare Evolution (00:22:53) The conversation delves into the slow evolution of skincare for men and the challenges in creating successful male skincare brands. Unisex Skincare Approach (00:24:52) Angela Caglia emphasizes the need for unisex skincare lines and the role of women in encouraging men to adopt skincare routines. Simplifying Male Skincare (00:26:21) The focus is on creating easy, simple skincare products for men, with an emphasis on practicality and effectiveness. Future Expansion and Innovation (00:28:48) Angela Caglia discusses the expansion of her skincare business, including plans for new products and the opening of her own skincare institutes. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands https://dilliecreative.com/

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