Show Notes: In this episode of the Beyond Beauty Podcast, Gina Bucherich, founder of Divine Med Spa, GBX Aesthetics, and a luxury fragrance company, recounts her transition from pediatric and neonatal nursing to the beauty industry. She discusses her entrepreneurial journey, the challenges of marketing and management, and the importance of storytelling in branding. Gina emphasizes continuous learning, adapting to new industry technologies, and the significance of leadership and team alignment with a company's vision. She shares insights on personal growth during the COVID-19 shutdown and the value of peer support through groups like Aesthetic Masterminds. Gina's advice to entrepreneurs is to believe in oneself, work hard, and stay dedicated, as demonstrated by her own success and the inspiration she provides to her staff and children. Her story is a testament to resilience and the pursuit of self-worth in business. About Gina: Gina Bucherich is the passionate founder of Divine, a boutique medspa in St. Louis, Missouri, GB Aesthetics, an independent consulting and private training practice, and G’Divine, a luxury fragrance company. After years as a pediatric flight nurse and ICU nurse, Gina discovered a love for aesthetic nursing in 2007. For over 16 years, Gina has skillfully performed over 25,000 aesthetic treatments. Gina has learned directly from some of the top plastic surgeons and pioneers in the industry including Dr. Maurico Demaio and Dr. Arthur Swift in specialized treatments like facial anatomy, facial assessments, and peerless injection techniques. Gina is also a member of the Allergan Medical Institute Faculty since 2016. This elite group of educators travels the United States educating and training physicians and other medical professionals on the use of botox and dermal fillers. Gina is passionate about all things health and beauty and loves to share what she's found or created. Her recent launch of the fragrance Babydoll Blush was inspired from her desire to provide women with something extra - a daily reminder of their worth and own transformation. The intention was to create a fragrance that empowers and uplifts women, making them feel seen, loved, and adored every day. Timestamps: The journey from nursing to aesthetics (00:00:56) Gina's transition from pediatric and neonatal nursing to becoming an aesthetic nurse and founding her own med spa and fragrance company. Challenges and successes in the beauty industry (00:02:24) Gina's experiences and challenges in the beauty industry, including her approach to marketing and managing her businesses. Launching the fragrance "Baby Doll Blush" (00:09:24) The origin story of the fragrance, its purpose to empower women, the challenges of marketing a fragrance, and the future plans for the product. Delegating and building a team (00:18:22) Gina's advice on delegating, trusting team members, and the importance of training staff to align with the business vision. Seeking Advice and Learning (00:20:59) Gina discusses the sources of advice she relies on, including personal friends, books, and podcasts, and the importance of continuous learning in business. Adapting to Change (00:22:19) The challenges of managing people, business, and brand during difficult times like the COVID-19 shutdown and the importance of utilizing resources for self-improvement. Keeping Up with Industry Changes (00:23:50) The fast-paced nature of the aesthetic industry, the need to stay updated on new technology and products, and the anticipation of regenerative medicine advancements. Resilience and Learning from Setbacks (00:28:11) The importance of resilience, recognizing losses, and celebrating wins as crucial aspects of being a business owner and entrepreneur. Commitment to Personal Growth (00:29:35) Gina's commitment to personal growth and overcoming fears by understanding her own self-worth and value, and her ongoing journey with the fragrance message.

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