Beyond Beauty: the business of beauty
Scaling a Fully Decentralized Marketing Agency with Nikki Lindgren at Pennock
20 Jan 2024
Description
Nikki is a digital marketing expert who has worked with over 60 brands. Her agency manages $20M in yearly media to drive customer acquisition across DTC while also helping brands achieve in-store awareness at their B&M locations. Her expertise includes any and all digital ads platforms including Digital Out Of Home an Audio Ads, however the platforms she spends the most time on are Meta Ads, TikTok Ads, and Google Ads. She manages SEO and affiliates to drive eCommerce growth outside the paid media lane, setting the brands she works with up for long term scalability.
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