Show notes
Show Notes:
In this episode of the Beyond Beauty podcast, host interviews renowned makeup artist Sarah Maxwell. Sarah shares her journey from fashion marketing to makeup artistry. She recounts her experiences from the UK to Toronto, Miami, Las Vegas, and finally Los Angeles, where she built her career working with celebrities and socialites. Sarah discusses the importance of seizing opportunities, networking, and maintaining a positive outlook despite rejections. Her story is a testament to balancing a demanding career with motherhood, illustrating her dedication and flexible approach to her profession.
About Sarah:
LA-based makeup artist, lash pioneer, and educator Sarah Maxwell has forged a name for herself through her artistic subtlety and signature red-carpet looks.
Sarah's work continuously graces film premieres, executive summits, and gala events -- any occasion where her clients rely on her to look their very best.
In 2019, Sarah Maxwell Beauty - a boutique beauty brand focused on lash care and professional lash lift products - was established with the vision of making her exclusive products, once reserved solely for her private clientele, accessible to all.
Timestamps:
The Beyond Beauty Podcast (00:00:01)
Introduction to the podcast and its purpose.
Sarah's Background and Beauty Brand (00:01:18)
Sarah Maxwell's background and the establishment of her beauty brand, focusing on lash care products.
Starting as a Makeup Artist (00:02:03)
Sarah's journey as a makeup artist, starting from her transition from fashion marketing to becoming a makeup artist in the UK.
Moving to the UK and Career Beginnings (00:03:11)
Sarah's move to the UK, her initial career aspirations, and starting her makeup career at MAC Cosmetics.
Transition to Toronto and Miami (00:04:32)
Sarah's move back to Toronto, her involvement in the makeup industry, and her transition to working in Miami.
Transition to Los Angeles (00:05:38)
Sarah's move to Las Vegas and then Los Angeles, her decision-making process, and her focus on red carpet events and movies.
Networking and Seizing Opportunities in LA (00:07:42)
Sarah's networking strategies and seizing opportunities in LA, including the challenges she faced and the use of social media for networking.
Transition to Lash Extensions and Celebrity Clients (00:10:33)
Sarah's transition to lash extensions, her involvement in gifting suites, and her breakthrough in working with celebrity clients.
Career Expansion and Balancing Motherhood (00:15:12)
Sarah's career expansion, balancing motherhood, and her success in becoming a go-to person for lash extensions and makeup in the elite LA clientele.
Importance of Networking and Mindset (00:17:44)
Sarah's mindset, her approach to networking, and her belief in abundance and endless opportunities in the beauty industry.
The motivation to start a company (00:19:22)
Sarah's motivation for starting her own company and launching her own product.
Creating products for clients (00:19:47)
Sarah's desire to create products for her long-term clients and the conversations that led to product development.
Starting the brand and product development (00:20:27)
Sarah's approach to starting her brand and her focus on creating quality aftercare products.
Learning to handle customer feedback (00:24:01)
Sarah's experience with online sales and learning to deal with customer reviews and feedback.
Future plans and career outlook (00:26:01)
Sarah's evolving perspective on her career, brand, and interaction with clients, as well as her future plans and outlook.
Connecting with customers and business partners (00:27:32)
Sarah's interest in staying connected with her clients and her focus on meaningful partnerships with other businesses in the beauty industry.
Online presence and wholesale opportunities (00:29:47)
Where to find Sarah Maxwell Beauty products and the brand's online presence, as well as information about wholesale opportunities.