Show Notes: In this episode of the Beyond Beauty podcast, host interviews Christina Mahar, CEO of CRAFT Beauty Lab, who brings 25 years of beauty industry experience. Christina shares her journey from taking over a small operation to scaling a successful business and emphasizes the importance of a solid marketing plan before manufacturing. She explains the complexities of skincare formulation, the significance of active ingredient percentages, and the challenges consumers face with product labels. The discussion also covers informed skincare choices for men, natural sunscreen options, and the risks of nano-sized particles. Christina advocates for simple skincare routines focusing on exfoliation, hydration, and sun protection, while also raising awareness about chemical exposure from clothing. The episode concludes with Christina's reflections on personal growth and the value of mentorship, along with future plans for CRAFT Beauty Lab to maintain a personalized business approach. About Christina: Meet Christina Mahar, a dynamic serial entrepreneur with 25 years of diverse experience, currently spearheading CRAFT Beauty Lab in Tucson, Arizona as CEO. As an industry expert, she's led seven ventures, including a successful fragrance company with a widespread retail presence. CRAFT specializes in clean and sustainable skincare formulation, boasting a client portfolio of over 20 national and international brands, found in major outlets like Ulta, CVS, and Wholefoods. Christina's background on the brand side uniquely equips her to guide others through the complexities of product development and manufacturing affordably and confidently. Recognized nationally for her skincare manufacturing expertise, she's been featured in magazines and podcasts. Beyond business, Christina contributes to environmental conservation and serves on advisory boards for tech startups. To connect with Christina Mahar, visit: www.craftbeautylab.com Timestamps: Christina's Background (00:02:16) Christina shares her unexpected entry into the beauty industry and her journey from part owner to CEO. Working with Brands (00:05:14) Discussion on the types of brands CRAFT Beauty Lab works with and the importance of having a marketing and sales plan. Ingredient Analysis (00:07:38) The impact of ingredient quantities in skincare products and the formulation process. Consumer Decision-Making (00:11:37) Factors influencing consumer decisions in purchasing skincare products and the role of brand credibility. Product Formulation (00:14:38) The importance of understanding the front and back ends of skincare product formulations and potential long-term effects. Sunscreen Ingredients (00:17:18) Insight into natural-based sunscreen ingredients, including the significance of non-nano zinc and titanium. Sunscreen and Skincare (00:19:12) Christina discusses the importance of non-nano sunscreen and the benefits of exfoliation for healthier skin. Exfoliation and Hydration (00:20:14) The benefits of exfoliation for skin health and the importance of hydration for a youthful appearance. Antioxidants and Moisturizing (00:23:05) The significance of antioxidants in skincare and the role of hyaluronic acid in moisturizing and hydrating the skin. Chemical Load from Clothing (00:26:12) The potential chemical exposure from clothing and the lack of regulation in clothing pesticides. Business Growth and Philosophy (00:27:40) The current focus and future plans for CRAFT Beauty Lab, emphasizing relationship-oriented growth and personal touch. Advice and Continuous Learning (00:30:28) Christina's advice about surrounding oneself with mentors, embracing mistakes, and the importance of continuous learning. Endless Curiosity and Conclusion (00:32:25) The value of staying curious and the conclusion of the interview with Christina Mahar. This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands. https://dilliecreative.com/

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