Here are the episode highlights from my conversation with Blythe Brumleve1. Personal branding in logistics: Building a strong personal brand by sharing expertise on social media is crucial for logistics professionals, as it helps attract potential clients and generates warm leads over time.2. From local radio to logistics podcasting: Blythe's journey in media began with local radio and evolved into creating various logistics-focused podcasts, including Digital Dispatch, Cyberly, and Everything is Logistics.3. Mentorship and following instincts: Blythe's former boss played a significant role in inspiring her career path, and she emphasizes the importance of following one's instincts and experimenting when finding the right career path.4. Authenticity in media and personal branding: Blythe's success in media stems from her commitment to learning, improving her craft, and embracing authenticity over traditional broadcasting and journalism education.5. Breaking down silos in logistics: Blythe stresses the importance of breaking down silos in the logistics industry, fostering connections, and adopting a curiosity mindset to learn from industry experts and gain valuable insights.Connect with Blythe on LinkedIn: https://www.linkedin.com/in/blythebrum/#logistics #logisticsindustry #podcast #personalbranding #mentorship #media #ecommerce

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