Here are the top takeaways from my conversation with Sabir Semerkant: Hiring the Right People is Crucial (1:50 - 6:38) Don't focus on finding the cheapest person, but the one with the most relevant expertise (1:50) The right hires can unlock their network and open doors to even better talent (7:42) Take a Holistic Approach to Ecommerce (8:38 - 10:59) Address all aspects of the business, not just siloed departments (8:38) Optimizing one area can negatively impact another if not addressed holistically (10:26) The 8D Method: Ecommerce Optimization Framework (9:33 - 11:59) This framework considers 8 different dimensions of an ecommerce business (9:33) Following this method can lead to significant revenue growth (9:42) Focus on Building Raving Fans, Not Discounting (16:45 - 19:53) Constant discounting trains customers to only buy when there's a sale (18:21) Create a premium brand experience with loyal customers who are willing to pay full price (19:03) Embrace New Technologies and Be an Early Adopter (25:23 - 30:42) The internet and ecommerce were once seen as risky ventures, but early adopters thrived (25:23) Staying on the bleeding edge and experimenting with new technologies can lead to a competitive advantage (28:46) Connect with Sabir on LinkedIn: https://www.linkedin.com/in/sabirsemerkant/ #ecommerceindustry #ecommerce #salestips #salesstrategy #salestraining #podcastguest
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