Equator Coffees co-founder Helen Russell and Director of Coffee Culture Devorah Freudiger join Ryan Honeyman to share how the company has kept its founding values intact through 30 years of growth, pivots, and change. They explore how B Corp certification helped Equator codify and protect its values, why long-term supplier relationships sometimes require choosing partnership over short-term optimization, and how employee benefits, culture, LGBTQ+ visibility, and sustainability show up in everyday decisions. The conversation offers a practical look at what it takes to turn purpose from a set of intentions into the operating blueprint of a growing business. View the show notes: https://go.lifteconomy.com/blog/b-corp-as-a-blueprint-w/-helen-russell-devorah-freudiger

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