Eric Ries, creator of The Lean Startup and author of Incorruptible, joins Ryan Honeyman for a conversation about why B Corp certification and benefit corporation status are no longer enough to protect a company’s mission over time. Drawing from both mainstream tech and business worlds and purpose-driven examples like Patagonia, Tony’s Chocolonely, and Mondragon, Eric explores how financial pressure, governance defaults, and ownership structures can pull even good companies off course. Together, they discuss what B Corps can do to design companies that remain accountable to stakeholders for 50, 100, or even more years into the future.View the show notes: https://go.lifteconomy.com/blog/how-b-corps-become-incorruptible-w/-eric-ries

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