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Beyond the B: Latest on the B Corp Movement

New Standards: Fair Work (w/ Bernard Gouw)

05 Aug 2025

Description

What does it mean to build a truly fair workplace—and how do the new B Corp standards define it? In this episode, we’re joined by Bernard Gouw, Senior Manager of Social Standards at B Lab, to explore the Fair Work topic. Bernard unpacks how the new requirements balance ambition with flexibility, from family living wages and collective bargaining to pay transparency and stakeholder engagement. He also reflects on the hard tradeoffs, why some outcomes are prioritized over others, and what he believes is the single most powerful lever for change.View the show notes: https://go.lifteconomy.com/blog/new-standards-unpacking-fair-work-w-bernard-gouwUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

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