As we gear up for the holiday season, sales strategies must adapt to shifting consumer behaviours. While high-end luxury is rebounding, middle-tier customers are tightening budgets, impacting sectors like luxury hotels and events. Meanwhile, affordable feel-good purchases remain popular, offering a window for brands targeting lower-tier consumers.This season, ethical sales practices are key. Moving away from high-pressure tactics to focus on customer-centric approaches builds trust and fosters loyalty. Diversifying channels - like writing, podcasting, and broadening product offerings - creates stability and reaches a wider audience.Above all, ensure purchasing feels joyful, not desperate. By prioritising authentic engagement and value, sales teams can make this holiday season memorable for customers and beneficial for business.Support the showIf you're looking for a friendly and supportive place on the internet then you can join my free facebook group here:https://www.facebook.com/groups/SocialmediacommunitygroupBuy your copy of Audience Attraction here

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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