Beyond the Image Podcast
Episodes
BTI #066: How to Avoid Sucky Marketing
19 Dec 2019
Contributed by Lukas
If your marketing efforts are not giving you the return on your investment, chances are they suck. This episode of the Beyond the Image podcast is abo...
#065: How to Effectively Use Video In Your Marketing with Amy Webber
04 Dec 2019
Contributed by Lukas
Video will be one of the most important, if not the single most important, medium for your marketing going into 2020. Because of this we brought on Am...
#064: The Art of Scaling Your Business with Matt Gottesman
27 Nov 2019
Contributed by Lukas
Matt Gottesman is the king of scaling businesses. He has worked for some of the most iconic brands under Louis Vuitton Moet Hennessy and has a superpo...
BTI #063: The NEW Beyond the Image
22 Nov 2019
Contributed by Lukas
Welcome to the RE-LAUNCH of the Beyond the Image Podcast! We have taken the best parts of Beyond the Image and mixed them together with the best parts...
BTI #062: How I Doubled My Income
25 Oct 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses the thing which helped him double his income as an entrepreneur and the answer might...
BTI #061: Six Things That Separate Success from Struggle
18 Oct 2019
Contributed by Lukas
There are six major factors that separate successful photographers and entrepreneurs from those who are struggling to make it work. Check out this epi...
BTI #060: You Can CHOOSE Success or Limitations
11 Oct 2019
Contributed by Lukas
Success is a choice and so are limitations. You can choose potential, opportunity and fulfillment. But you can also choose struggle, obstacles and lac...
BTI #059: How to Increase Revenue by Increasing Offerings
04 Oct 2019
Contributed by Lukas
Host James Patrick discusses how creative professionals can increase their revenue by increasing their product or service offerings to their clients. ...
BTI #058: Understanding the Customer Journey
27 Sep 2019
Contributed by Lukas
In this episode of the Beyond the Image podcast, host James Patrick discusses the six important steps that every customer takes when hiring us. The sh...
BTI #057: Two Reasons You Are NOT Making the Money You Want
20 Sep 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses the top two reasons you are not making the money you believe you deserve or that you...
BTI #056: Best Hack for Business Growth
13 Sep 2019
Contributed by Lukas
In this podcast, host James Patrick shares the best hack you can implement into your life to help grow not only your business but your personal develo...
BTI #055: Featuring Russ Perry, Design Pickle
04 Sep 2019
Contributed by Lukas
In this episode of the Beyond the Image Podcast host James Patrick interviews Russ Perry the founder and CEO of Design Pickle which provides unlimited...
BTI #054: Featuring Lauren Valenzuela, Sigfus Designs
28 Aug 2019
Contributed by Lukas
In this episode of Beyond the Image host James Patrick interviews Lauren Valenzuela the founder of Sigfus Designs on the formation of her brand and wh...
BTI #053: Do You Need to Go to School to be a Photographer?
21 Aug 2019
Contributed by Lukas
One of the top two excuses I will hear from individuals who want to launch a career in the arts is that they did not go to school for it and thus are ...
BTI #052: The Ratio of Failure
14 Aug 2019
Contributed by Lukas
We are terrified of failing in our creative careers. However failure is a requirement to grow a successful photography business! In this episode, host...
BTI #051: How to Get More Done in Less Time
07 Aug 2019
Contributed by Lukas
I have no time! We say this constantly but the truth is that the most successful people in the world have the exact same amount of time we do - to the...
BTI #050: How to Work With Professional Athletes
31 Jul 2019
Contributed by Lukas
Working with professional athletes and celebrities can be not only a tremendous amount of fun, but also a strong boost to a photographer's resume and ...
BTI #049: How to Deal With Bad Clients
24 Jul 2019
Contributed by Lukas
We can be honest, bad clients are the worst! But - what if they could be avoided almost entirely? In this episode of the podcast, host James Patrick d...
BTI #048: Why You Should NOT be a Freelancer
17 Jul 2019
Contributed by Lukas
Why you should not be a freelancer? But isn't this a podcast made for freelancers? In this episode of Beyond the Image, host James Patrick talks abo...
BTI #047: How to Actually Accomplish Your Goals
10 Jul 2019
Contributed by Lukas
The year is half over and for many of us we look at the goals we set at the start of the year and panic sets in. We realize that we either lost focus ...
BTI #046: When to Sell and When NOT to Sell
03 Jul 2019
Contributed by Lukas
We make two big problems in our sales process. The first is when we never actually ask for the sale and thus the sale never happens. The second is we ...
BTI #045: How to Use Fear To Your Advantage
26 Jun 2019
Contributed by Lukas
Listen, we have all been there! Afraid to promote our photography business, nervous that people might not like what we are doing, concerned that we wi...
BTI #044: Featuring Kirstyn Brown, STRONG Fitness Magazine
19 Jun 2019
Contributed by Lukas
In this episode of Beyond the Image, the show is taken over by special guest host and Editor in Chief of STRONG Fitness Magazine, Kirstyn Brown. Ki...
BTI #043: Why You Should Create A Media Kit
12 Jun 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick talks about why it is important for creatives and entrepreneurs to develop their own media kit...
BTI #042: Start Those Reps
05 Jun 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses why repetition is the most important action a creative business owner can take. The ...
BTI #041: When To Take That Leap
29 May 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick covers the topic of when creatives who want to leave a full time job to open their own busines...
BTI #040: Featuring Mirelle Inglefield, Phoenix Magazine
22 May 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick visits and interviews the Art Director of Phoenix Magazine, Mirelle Inglefield. The two di...
BTI #039: Working for Free
15 May 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses when artists should be working for free - and it is not what you are thinking! He ge...
BTI #038: Featuring Stacy Jarvis-Paine, Clean Eating Magazine
08 May 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick speaks with special guest Stacy Jarvis-Paine about her professional journey that led to he...
BTI #037: Let's Talk About Money
01 May 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses why it is important for creatives to charge for their services. He covers the strugg...
BTI #036: It is All Your Fault
24 Apr 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses the difference between having a passive and aggressive posture in business. He share...
BTI #035: Four Things to Grow Your Photo Business
17 Apr 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick shares the top four lessons from his recent photography marketing workshop that creatives need...
BTI #034: Featuring Julia Kelly and Jared Cohen, Troon
10 Apr 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick interviews Julia Kelly the VP of Sales and Marketing and Jared Cohen the Digital Communication...
BTI #033: Featuring Amber Pera, Modern Fitness Magazine
03 Apr 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with Amber Rose Pera, the Editor in Chief of Modern Fitness Magazine and the Marketing D...
BTI #032: Instagram for Photographers
27 Mar 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses the seven things to level up your engagement on Instagram to increase the number of ...
BTI #031: Four Steps to Getting Published
20 Mar 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses the four steps creatives need to take to get their work noticed and published in mag...
BTI #030: Why You Need to Suck as a Creative
13 Mar 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses why as creative free agents we actually need to suck in our work... at first that is...
BTI #029: Featuring Brad Smith, WWE
06 Mar 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with renowned photo editor and photo director Brad Smith. The two discuss Brad's impress...
BTI #028: Featuring Joel Grimes, Commercial Photographer & Educator
01 Mar 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with commercial photographer and educator Joel Grimes. They discuss the success of his c...
BTI #027: We Need to STOP Doing These Things
20 Feb 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses the destructive thoughts and actions that creative entrepreneurs need to stop doing....
BTI #026: Featuring Jesse Reiter, Golf Magazine
13 Feb 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with Jesse Reiter, the Photo Editor of Golf Magazine James and Jesse discuss his 15 year...
BTI #025: Good vs. Bad Competition
06 Feb 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses the difference between good and bad competition. Specifically he addresses what make...
BTI #024: Featuring Karen Frank, ESPN The Magazine
30 Jan 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with ESPN The Magazine's Director of photography, Karen Frank. James and Karen discuss...
BTI #023: Featuring Commercial Photographer Ian Spanier
23 Jan 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with fellow commercial photographer Ian Spanier about the development of his career and ...
BTI #022: Featuring Matt Tuthill, Robert Irvine Magazine
16 Jan 2019
Contributed by Lukas
In the new episode of the Beyond the Image Podcast, host James Patrick chats with the General Manager of Robert Irvine Magazine, Matt Tuthill. The t...
BTI #021: Featuring Director & Producer Regan Rogerson
09 Jan 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with director and producer Regan Rogerson of 208 Inc, a Toronto-based digital marketing ...
BTI #020: How to Effectively Use Content Marketing as a Creative
04 Jan 2019
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses why content marketing needs to be a paramount strategy in your 2019 marketing effort...
BTI #019: Who You Should Ignore
28 Dec 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick talks about when you should be ignoring someone. Our work as creatives is for an intended audi...
BTI #018: How to Make More Revenue in 2019
19 Dec 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses the various strategies you can implement to increase the revenue of your creative bu...
BTI #017: Featuring Film & Commercial Director Nickolas Duarte
12 Dec 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with award-winning film and commercial director Nickolas Duarte. As a commercial directo...
BTI #016: When It Is OK to Work for FREE
05 Dec 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses when it is okay for creatives to work for free. The word "free" is perhaps the bigge...
BTI #015: E-mail Marketing Made Easy
28 Nov 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses how to set up an effective e-mail marketing campaign. Specifically the show covers h...
BTI #014: Why You Should NOT Rely on Social Media
21 Nov 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses why you should not rely on social media for your marketing efforts. Although this is...
BTI #013: When Working Harder is Not Smarter
14 Nov 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses when working harder is not the smarter choice. Specifically the show covers how alwa...
BTI #012: Featuring Christine Reilly, WWE
07 Nov 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with Christine Reilly, the Photo Director for Digital and Social Media for the World Wre...
BTI #011: Mistakes to Avoid
31 Oct 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses what mistakes creatives should be avoiding. Specifically the show covers how to do p...
BTI #010: Featuring Tanja Schmitz, Fitness Magazine
24 Oct 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick sits down with Tanja Schmitz, the publisher and editor of Fitness Magazine and Fitness HIS Mag...
BTI #009: Featuring Jessica Marksbury, Golf Magazine
17 Oct 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick sits down with Jessica Marksbury the Senior Editor of Golf Magazine. The two discuss trends in...
BTI #008: Quick Level Ups to Your Social Media Game
10 Oct 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses what how to leverage social media to grow your business. Focusing primarily on Insta...
BTI #007: How to Protect Yourself and Your Business
03 Oct 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses what artists should know on how to protect themselves and their businesses. Specific...
BTI #006: The Willingness to Fail
26 Sep 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick discusses what a start up artist needs to move forward in their career. This feature discusses...
BTI #005: What Clients Look For
19 Sep 2018
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick shares his insights of what he looks for when hiring a photographer. He discusses the process ...
BTI #004: Charging for Your Art
12 Sep 2018
Contributed by Lukas
Asking a potential client for money, especially at the onset of one's career can be a very scary and daunting process. In the fourth episode of Beyond...
BTI #003 featuring Jeff Carpenter: Developing Your Style
05 Sep 2018
Contributed by Lukas
In the third episode of Beyond the Image, host James Patrick chats with fellow photographer Jeff Carpenter on the importance of developing a style. Du...
BTI #002: Creating a Portfolio that Sells
29 Aug 2018
Contributed by Lukas
In the second episode of Beyond the Image, host James Patrick discusses how photographers, creatives and other artists can create portfolios that trul...
BTI #001: Introduction to Beyond the Image
22 Aug 2018
Contributed by Lukas
Beyond the Image is a new podcast from photographer, marketer, public speaker and storyteller James Patrick on how we can develop beyond the image in ...