Beyond the Image Podcast
Episodes
BTI #166: Succeed at Digital Marketing with Jim Carter III
02 Dec 2020
Contributed by Lukas
Technology should not be a barrier between you and your target audience, but an effective tool. This episode will get you moving forward confidently i...
BTI #165: Top 7 Rules for Entrepreneurs in 2021
30 Nov 2020
Contributed by Lukas
In this episode of the Beyond the Image podcast, host James Patrick discusses the Top 7 Rules for entrepreneurs going into 2021. The rules come from u...
BTI #164: My Own Entrepreneurial Journey
28 Nov 2020
Contributed by Lukas
In this special edition episode of the Beyond the Image podcast, host James Patrick shares insights from his own entrepreneurial journey and the impac...
BTI #163: Write Copy That Sells with Blair Badenhop
25 Nov 2020
Contributed by Lukas
Effective copywriting is equal parts art with science as we craft a compelling narrative to build trust and resonance with our audience in efforts to ...
BTI #162: You're Selling The Wrong Thing!
23 Nov 2020
Contributed by Lukas
If you are noticing a lack of traction and engagement in your posts and as a result you are nervous your sales are suffering - then this episode of Be...
BTI #161: My Entrepreneurial Journey with Shane Kokas
20 Nov 2020
Contributed by Lukas
Making the leap from being employed to becoming an entrepreneur is one of the most, if not the most terrifying actions that one can take. But you know...
BTI #160: Building Qualified Sales with Jill Coleman
18 Nov 2020
Contributed by Lukas
It is insane to realize that we are already half way through the final quarter of 2020. This means a lot of entrepreneurs are scrambling to both close...
BTI #159: Create More Content in Less Time
16 Nov 2020
Contributed by Lukas
We have been told that "content is king" and that we need to be content curation machines, always pumping out new social media posts, videos, blogs, p...
BTI #158: My Entrepreneurial Journey with Samantha Wallace
13 Nov 2020
Contributed by Lukas
Imagine wanting to quit a job that was well paid during an economic recession because you know that you are being called upon to achieve something gre...
BTI #157: Drop Expectations and Create New Success with Kristen Crowley
11 Nov 2020
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick interviews the 2020 FITpreneur of the Year winner Kristen Crowley on why she chose to walk awa...
BTI #156: Missing Step to Get More Customers
09 Nov 2020
Contributed by Lukas
Entrepreneurs will often exclusively focus on either doing heavy marketing on their brand awareness to generate more leads or they will invest all the...
BTI #155: My Entrepreneurial Journey with Adriana Morrison
06 Nov 2020
Contributed by Lukas
You have a choice. You can choose to be accountable with your goals or you can cling to deniability. But you can't do both. This episode of Beyond the...
BTI #154: Where You Need to Focus with Tiffany Carter
04 Nov 2020
Contributed by Lukas
It is time to cut through all the clutter and noise on business advice that is not actually helping you, but instead causing you an overwhelming sense...
BTI #153: Our ICONIC New Announcement!
02 Nov 2020
Contributed by Lukas
We are so excited to publicly announce the launch of two new brands to you our loyal listeners. IconRefined is a new multi-media network celebrating e...
BTI #152: My Entrepreneurial Journey with Tiffany Forte
30 Oct 2020
Contributed by Lukas
It is important to understand the real journey that entrepreneurs walk down which is a stark contrast from the success that is broadcast on social med...
BTI #151: Making Marketing Simple and Implementable with Tim Fitzpatrick
28 Oct 2020
Contributed by Lukas
The problem many have with marketing is that they falsely believe that they just don't know enough about it to be successful at it! Enter in our guest...
BTI #150: "WTF Is Wrong With Me?"
26 Oct 2020
Contributed by Lukas
Many entrepreneurs have been suffering from and struggling with the same symptoms. They are lacking motivation, they are struggling creatively, they ...
BTI #149: My Entrepreneurial Journey with Ellis King
23 Oct 2020
Contributed by Lukas
When you look back upon your life, you will realize that along the journey you have been equipped with all the experiences and lessons that you need t...
BTI #148: Get Published in Train Magazine with Ray Klerck
21 Oct 2020
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with the publisher and editor in chief of Train Magazine and Train for Her Magazine, Ray...
BTI #147: Top 5 Mistakes I've Made in Launching
19 Oct 2020
Contributed by Lukas
In this episode of the Beyond the Image Podcast, host James Patrick shares the Top 5 Mistakes he has made when it came to launching a business so you ...
BTI #146: My Entrepreneurial Journey with Michelle Leigh
16 Oct 2020
Contributed by Lukas
Many falsely believe that a prerequisite to becoming an entrepreneur is unwavering confidence. The truth is that entrepreneurs feel the same fear and ...
BTI #145: Get Published in Ellements Magazine with Kaneo Biggs
14 Oct 2020
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with the publisher and editor in chief of the wildly popular Ellements Magazine. Over th...
BTI #144: The Scam of Coaches
12 Oct 2020
Contributed by Lukas
It is infuriating for those investing so much into self-proclaimed experts without getting any return only to see their coaches bragging on social med...
BTI #143: My Entrepreneurial Journey with Corey Phelps
09 Oct 2020
Contributed by Lukas
So many entrepreneurs never truly own their pursuit of success and instead keep their head down and work quietly behind the scenes trying to build the...
BTI #142: How to Get Published in Fitness Magazine with Tanja Schmitz
07 Oct 2020
Contributed by Lukas
Still on a high from FITposium 2020 we wanted to highlight the amazing editor of Fitness Magazine Tanja Schmitz who booked 15 attendees of the confere...
BTI #141: Top 5 Lessons Needed for Rest of 2020
05 Oct 2020
Contributed by Lukas
Wow! We just wrapped FITposium 2020 and what a whirlwind of an event it was! Hundreds of passionate entrepreneurs gathering together to learn everythi...
BTI #140: My Entrepreneurial Journey with Evina Luna
02 Oct 2020
Contributed by Lukas
Thanks to social media, all we see are the greatest hits and the perception of overnight success from others within our industry. But the truth is tha...
BTI #139: Redefining Your Brand with Jamie Eason Middleton
30 Sep 2020
Contributed by Lukas
2020 has forced all entrepreneurs to ask themselves questions such as who they are, what they do, who they serve and why it matters? As we are one day...
BTI #138: The Only 4 Ways to Increase Revenue
28 Sep 2020
Contributed by Lukas
Listen to the end of this episode to hear about the giveaway for free coaching services from host James Patrick. There are actually only 4 levers you ...
BTI #137: My Entrepreneurial Journey with Kathleen Apodaca
25 Sep 2020
Contributed by Lukas
Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring en...
BTI #136: The Cure for Perfectionism with Chris Harder
23 Sep 2020
Contributed by Lukas
Perfectionism is preventing the path to success for so many entrepreneurs. However there is a cure and that cure is imperfect action. Taking action an...
BTI #135: The Only 3 Things You Need To Launch A Business
21 Sep 2020
Contributed by Lukas
It is so easy for entrepreneurs to get caught up in the marketing system, or their sales funnel or the backend formatting of their business. The probl...
BTI #134: My Entrepreneurial Journey with Ashley Wiens
18 Sep 2020
Contributed by Lukas
Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring en...
BTI #133: Hustle vs. Health with Loree Bischoff
16 Sep 2020
Contributed by Lukas
The hustle mentality can be a dangerous one for so many entrepreneurs who will sacrifice their health, their sanity and their closest relationships in...
BTI #132: Why You Are Not Getting Published
14 Sep 2020
Contributed by Lukas
We continue our theme of teaching you how to land the media features that can accelerate the growth of your business and in this episode of Beyond the...
BTI #131: My Entrepreneurial Journey with Ariana Stowe
11 Sep 2020
Contributed by Lukas
Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring en...
BTI #130: Muscle & Health Magazine Sub-Editor Samantha Yardley
09 Sep 2020
Contributed by Lukas
We continue our theme on teaching listeners how to earn media with this latest episode featuring the Sub-Editor of the newly launched magazine Muscle ...
BTI #129: Your Permission To Ignore Others
07 Sep 2020
Contributed by Lukas
Those who try to stand in your path in hopes to slow you down or derail you altogether only do so because they cannot succeed in their own path. In th...
BTI #128: My Entrepreneurial Journey with Rebekah Lee
04 Sep 2020
Contributed by Lukas
Welcome to our brand new segment on the Beyond the Image Podcast entitled My Entrepreneurial Journey! Every week we will bring you the story of an ins...
BTI #127: How to Get Unstuck with Lisa Rooney
02 Sep 2020
Contributed by Lukas
Hey, we get it! 2020 threw us all a massive curveball. It doesn't matter who you are or what you do for a living, no on expected this year to go the d...
BTI #126: How to PR Your PR
31 Aug 2020
Contributed by Lukas
Entrepreneurs work so hard to earn various magazine, podcast and digital media features to promote themselves and their brands - but if they stop doin...
BTI #125: Actually Crush Your Social Media Game with Jera Foster-Fell
27 Aug 2020
Contributed by Lukas
You know you have to use social media to connect with your audience, but the constantly shifting algorithm and the new influx of different channels an...
BTI #124: Top 5 Ways Perfectionism Is Holding You Back
25 Aug 2020
Contributed by Lukas
Does this sound familiar? You have done some amazing things in your career, but sadly you never actually recognize your accomplishments because you in...
BTI #123: The Future of Gyms and Fitness Pros with Jeremy Scott
20 Aug 2020
Contributed by Lukas
News publications are reporting that upwards of 60% of Americans with gym memberships have cancelled or will cancel their memberships and have no plan...
BTI #122: How to Use Local Media to Grow Your Brand
18 Aug 2020
Contributed by Lukas
Earned media gets four times the engagement that paid advertising does - which is why we want to land those magazine features, podcast guest spots and...
BTI #121: How to Stand Out to Media with Lauren Salaun
13 Aug 2020
Contributed by Lukas
We understand why media is important but it can be increasingly frustrating for entrepreneurs as they are going through the motions of pitching to edi...
BTI #120: Top 10 Mistakes That Will Get Your Pitch Thrown Out
11 Aug 2020
Contributed by Lukas
If you are not receiving responses from your pitches to magazines it is because one of two reasons. The first is that the editors are busy, haven't no...
BTI #119: From Creating a Product to Leading a Movement with Kortney Olson
06 Aug 2020
Contributed by Lukas
The launch of a brand is more than simply the release of a product or service to the marketplace. As our guest on Beyond the Image can attest to, a br...
BTI #118: How to Land Podcast Features
04 Aug 2020
Contributed by Lukas
Getting featured and interviewed on podcasts is one of the best branding and marketing techniques an entrepreneur can take. But much like pitching to ...
BTI #117: How to Restart Your Marketing with Shanté Cofield
30 Jul 2020
Contributed by Lukas
What was once working before is no longer working. The idea that if we simply posted enough content that eventually a percentage of our audience would...
BTI #116: Should I Pitch to Print or Digital Publications?
28 Jul 2020
Contributed by Lukas
In this episode of BEYOND THE IMAGE, host James Patrick discusses the difference of earning media traditionally by getting published in print magazine...
BTI #115: From Side Hustle to 7 Figures with Jess Glazer
23 Jul 2020
Contributed by Lukas
Imagine taking what is essentially just your side hustle and turning it into not just another job, but a 7 figure career! That is exactly what our gue...
BTI #114: When You Should Quit
21 Jul 2020
Contributed by Lukas
Being an entrepreneur is hard, it is grueling and it can be unforgiving. But should you quit or should you stick with it? In this episode of Beyond th...
BTI #113: How to Develop, Marketing & Crush Physical Products with Kelsey Eyers
16 Jul 2020
Contributed by Lukas
In this episode of BEYOND THE IMAGE, host James Patrick gets to chat with Kelsey Eyers, the founder of Sweat CBD on the creation of her brand. The sho...
BTI #112: How Striving For Success Made Me Sick
14 Jul 2020
Contributed by Lukas
So many entrepreneurs fall prey to the hustle mentality. If you are not succeeding it is because you are just not working hard enough. If you don't ha...
BTI #111: Earn Upwards of $30K/Month Using High Ticket Sales with Isaiah Grant
09 Jul 2020
Contributed by Lukas
As an entrepreneur you can either work slowly towards your financial goals, inching your way there sale by sale, or you can leap towards your goal by ...
BTI #110: Top 5 Digital Marketing Strategies for 2020
07 Jul 2020
Contributed by Lukas
If you build it thy will come no longer works - but digital marketing is essential for your business growth. In this episode of Beyond the Image, host...
BTI #109: Increase Your Sales with Webinars with Casey Zeman
02 Jul 2020
Contributed by Lukas
Webinars are a highly effective tool to provide value and content driven marketing to a target audience which can help you land more sales. In this ep...
BTI #108: What You Can Create From a Single Idea
30 Jun 2020
Contributed by Lukas
A single idea can change everything and you may very well already be sitting on the perfect idea! But an idea without action has no value! This episod...
BTI #107: Curate Your Own Momentum with James Patrick
25 Jun 2020
Contributed by Lukas
In this special episode of Beyond the Image, host James Patrick gets to interview fitness entrepreneur James Patrick! Not a typo, James Patrick the ph...
BTI #106: How to Create Your First Launch
23 Jun 2020
Contributed by Lukas
We do not have an idea shortage! What we have is a shortage of individuals who are willing to take action to see their ideas into reality. Ideas, at...
BTI #105: Increase Website Traffic and Sales with Mariya Bentz
18 Jun 2020
Contributed by Lukas
The concept of SEO (search engine optimization) can paralyze so many entrepreneurs. Unfortunately it has been made so confusing intentionally - so you...
BTI #104: How to Get More Client Leads
16 Jun 2020
Contributed by Lukas
"If you build it they will come" has failed us! The best program, the best service, the best provider are not getting the clients they deserve because...
BTI #103: How to Earn Media Features with Lisa Simone Richards
12 Jun 2020
Contributed by Lukas
This episode is packed with everything an entrepreneur needs to know about getting published, featured and booked to appear in magazines, podcasts, TV...
BTI #102: Overcome the Top 3 Types of Imposter Syndrome
08 Jun 2020
Contributed by Lukas
Imposter Syndrome. You know what it is because every single person has felt it. The feeling like you don't belong, or you don't fit, or you don't dese...
BTI #101: Create Copy that Sells with Lisa Cumes
28 May 2020
Contributed by Lukas
Effective copywriting matters! You have such a limited amount of time to capture someone's attention and get them to look further into who you are, wh...
BTI #100: Why We Choose to Be Entrepreneurs
26 May 2020
Contributed by Lukas
We made to 100 episodes and for the second month in a row have broken our download numbers! Our biggest thanks goes out to all of you, our listeners f...
BTI #099: Critical Business Numbers You Need to Know with Michael King
21 May 2020
Contributed by Lukas
Did you know that 80% of small businesses fail within the first five years? It is not always because they have a bad product or a bad service - it is ...
BTI #098: Are You Already Living Your Own "Worst Case" Scenario?
19 May 2020
Contributed by Lukas
It is an important question that we must ask ourselves. Are we already living in our own "worst case" scenario? Right now is the most important time t...
BTI #097: Ask Better Questions with Elizabeth Benton
14 May 2020
Contributed by Lukas
There will be times in life, not just as entrepreneurs, where you will be faced with hardship, with struggle, with pain, with obstacles and perhaps ev...
BTI #096: How to Get Clarity on Your Direction
11 May 2020
Contributed by Lukas
Have you ever felt like you don't know what you should be doing? What your goals should be? What your direction should be? What your passions are? Thi...
BTI #095: Use Video Messages to Increase Sales and Client Retention with Matt Barnett
07 May 2020
Contributed by Lukas
Video messaging is one of the most effective strategies you can leverage not only to improve your sales conversions, but to increase your client activ...
BTI #094: How to Get Unstuck
05 May 2020
Contributed by Lukas
Feeling stuck? So many entrepreneurs and small business owners are right now and it is easy to understand why. But we must CHOOSE to breakthrough the ...
BTI #093: What You Need to Know About the SBA Loans
29 Apr 2020
Contributed by Lukas
This is an essential episode for any business owner (that is you) on everything you need to know about the two loans that are being offered to busines...
BTI #090: 5 Mistakes that Will End Your Business During Quarantine
28 Apr 2020
Contributed by Lukas
So many struggling business owners are sitting and wishing things back to the way they were before the COVID-19 epidemic. But they have a misperceptio...
BTI #091: Social Media Strategy that Attracts the Right Audience with Samantha Kozuch
23 Apr 2020
Contributed by Lukas
Trying to understand how to best leverage social media while outsmarting the algorithm can feel like an overwhelming task. Questions like, how do I ge...
BTI #090: How to Sell During COVID-19
21 Apr 2020
Contributed by Lukas
Not a day has gone by over the last four weeks that we have not been asked at least once if entrepreneurs and business owners should be selling during...
BTI #089: Removing Your Masks to Find Your True Self with Stefanos Sifandos
16 Apr 2020
Contributed by Lukas
With the nation quarantined, it has forced many of us to be in the most uncomfortable position we could ever imagine; being alone with our thoughts an...
BTI #088: How to Increase Sales with Low Ticket Items
14 Apr 2020
Contributed by Lukas
Offering your prospective clients lower ticket offerings is a phenomenal way to boost your sales - but not in the direct way you may be thinking. In t...
BTI #087: How to Be Abundant During COVID-19 with Taylor Simpson
09 Apr 2020
Contributed by Lukas
Abundance is more than just an overused and etherial buzzword. It is an misunderstood and underutilized tool to thrive. Our guest on the Beyond the Im...
BTI #086: If You're Not Doing This, You're Losing Money
07 Apr 2020
Contributed by Lukas
In this episode of the Beyond the Image Podcast, host James Patrick dives into the most effective marketing and sales tool we as entrepreneurs have at...
BTI #085: Take Messy Action with Angela Gargano
02 Apr 2020
Contributed by Lukas
Our guest today is three-time American Ninja Warrior Angela Gargano. This is another interview we bumped up about 6 weeks ahead of schedule because of...
BTI #084: It is OK to not be OK!
31 Mar 2020
Contributed by Lukas
As COVID-19 continues to impact North America, forcing more to stay home and entrepreneurs scrambling to figure out what to do to sustain their busine...
BTI #083: The Real Pandemic Entrepreneurs Are Facing with Dr. Jade Teta
26 Mar 2020
Contributed by Lukas
We bumped up this episode a month ahead of schedule because this is the show every entrepreneur needs to listen to right now! In this episode of Beyon...
BTI #082: How COVID-19 is Impacting Entrepreneurs and What To Do About It
24 Mar 2020
Contributed by Lukas
IMPORTANT UPDATE: To show our commitment and support to you our loyal listeners, my team and I have created a new FREE resource. FITPRENEURS ALLIANCE ...
BTI #081: The True Fear Entrepreneurs Face with Tracy O'Malley
19 Mar 2020
Contributed by Lukas
IMPORTANT UPDATE: To show our commitment and support to you our loyal listeners, my team and I have created a new FREE resource. FITPRENEURS ALLIANCE ...
BTI #080: How to Excel in Business With Unpredictable Obstacles
16 Mar 2020
Contributed by Lukas
IMPORTANT MESSAGE: Attend our free webinar TONIGHT on how to excel in your business with unpredictable obstacles! Link to Register: https://zoom.us/we...
BTI #079: How to Create a Truly Engaged Community with Melissa Martin & Sandy Vo
12 Mar 2020
Contributed by Lukas
Our guests this week, Melissa Martin and Sandy Vo and the creators of Ladies Aligned and are truly experts in cultivating true engagement and fanatici...
BTI #078: 2 Reasons You're Not Selling
09 Mar 2020
Contributed by Lukas
"I'm not good at sales" We hear this all the time from entrepreneurs we work with and it could not be further from the truth. The reality is we just h...
BTI #077: Giving Yourself Permission to Grow with Lindsey Schwartz
05 Mar 2020
Contributed by Lukas
Listen, we have all been there. Holding ourselves back because of doubt, fear or lack. Our guest today will help you breakthrough all the BS lies you ...
BTI #076: Creating a Culture Worth Leading with Billy Boughey
27 Feb 2020
Contributed by Lukas
Our guest Billy Boughey, is a legendary emcee, free style rapper, former professional baseball player and author of the new book Culture Reconstructe...
BTI #075: Accelerate Your Journey to Becoming a Leader with Kareen Walsh
20 Feb 2020
Contributed by Lukas
IMPORTANT MESSAGE: 10 Listeners of this show can get a free signed copy of the book LEAD WITH VALUE by visiting www.kareenwalsh.com/leadwithvaluesigne...
BTI #074: How Relationships Led to a $24M Valuation
13 Feb 2020
Contributed by Lukas
Our guest Megan Everett, the founder of Perfrm, discusses in a very personal and vulnerable interview the importance of relationships and how her rela...
BTI #073: How to Leverage Content Marketing to Stand Out with Skyler Irvine
06 Feb 2020
Contributed by Lukas
Our guest Skyler Irvine, the founder of RenzlerMedia, is a master of recognizing opportunities within a market and helping entrepreneurs leverage medi...
BTI #072: Choosing Your Worth with Heidi Powell
30 Jan 2020
Contributed by Lukas
Our guest Heidi Powell is more than just a personal trainer, TV show host and best-selling author. She has developed a ubiquitous brand in the health ...
BTI #071: How to Build a 7 Figure Membership Site from Scratch with Alison Lumbatis
23 Jan 2020
Contributed by Lukas
For many of us, our entrepreneur journey starts by trading our time for money. We work exclusively by giving our time in exchange for compensation. Ho...
BTI #070: Top 5 Ways to Hack and Sustain Motivation
16 Jan 2020
Contributed by Lukas
As January is now half over, many entrepreneurs are finding it difficult to maintain the motivation they had at the start of the year. Statistics show...
BTI #069: The Investment Cost of Growth with Lindsey Mango
09 Jan 2020
Contributed by Lukas
Who reading this feels like they are destined for more than they are doing right now? Probably every single person who listens to this show! But our a...
BTI #068: Top 7 Business and Marketing Predictions for 2020
03 Jan 2020
Contributed by Lukas
MISS THIS EPISODE AT YOUR OWN RISK! Having foresight into business and marketing trends can be critically important for the growth of yourself as an e...
BTI #067: How to Measure and Hit Your 2020 Goals
26 Dec 2019
Contributed by Lukas
Goal setting is a critically important exercise for any entrepreneur. However many either do it incorrectly or fail to do it at all which leads to a l...