Beyond the Image Podcast
Episodes
BTI #278: Opportunities to Get Published
27 Aug 2021
Contributed by Lukas
First, I wanna let you know about all the amazing publishing opportunities that we are bringing to you. We just locked in our 32nd media partner for F...
BTI #277: Niche Please with Skyler Irvine
25 Aug 2021
Contributed by Lukas
In today's episode, we're going to chat about why YOU have been struggling with standing out within your market or demographic. If you've been trying ...
BTI #276: How to Speak on More Stages
23 Aug 2021
Contributed by Lukas
This episode, I wanted to chat with you about how to leverage the power of speaking on stages to grow your brand visibility and generate leads for you...
BTI #275: How to Invest in Social Media
20 Aug 2021
Contributed by Lukas
We are just under 1 month left before our FITposium 2021 conference and we have dedicated this entire conference to connecting you with top media outl...
BTI #274: Are You a Hustler, a Seeker or Both? with Tommy Baker
18 Aug 2021
Contributed by Lukas
In today's episode, we're going to chat about what you may think are two very conflicting ideologies or methodologies on how you're approaching your l...
BTI #273: Four Steps to Get Published
16 Aug 2021
Contributed by Lukas
We are one month out from our 7th annual FITposium conference! It's the only conference dedicated not only to teaching you how to earn top media featu...
BTI #272: My Entrepreneurial Journey with Lauren Donahue
13 Aug 2021
Contributed by Lukas
I'm bringing back our special edition episodes called My Entrepreneurial Journey. These are episodes where I get to chat with entrepreneurs who are bu...
BTI # 271: The Marketing of Sex with Dr. Jordin Wiggins
11 Aug 2021
Contributed by Lukas
In today's episode, we're going to talk about sex. More specifically, we're going to talk about the marketing of sex and the difficulties that a busin...
BTI #270: The Power of Local Media
09 Aug 2021
Contributed by Lukas
Today, I want to talk to you about the powers of local media. The stuff you see on your local news, the magazines in your local community. At first gl...
BTI #269: Why Do Photographers Suck?
06 Aug 2021
Contributed by Lukas
Happy Friday! I thought we would have a fun, pull back the curtain conversation today. We're in the process right now of looking to hire a photographe...
BTI # 268: How to Leverage Google My Business with Craig Staley
04 Aug 2021
Contributed by Lukas
In today's episode, we're talking about the power of online reviews. I know when I'm shopping for something online, I am constantly looking to see wha...
BTI #267: How Podcasts Can Help Your Business Growth
02 Aug 2021
Contributed by Lukas
In this episode, I want to talk to you all about why landing podcast features is so incredibly beneficial for you, your brand awareness, your lead gen...
BTI #266: Don't Make This Mistake That I Did!
30 Jul 2021
Contributed by Lukas
Today, I'm telling you a story, so grab your milk and cookies and gather around! This is a story of a time I made a terrible mistake in my career. We'...
BTI #265: How to Tap Into the Power of Intuition with Sunil Godse
28 Jul 2021
Contributed by Lukas
In this episode, we're going to be talking about the power of intuition. We talk a lot on this show about how to properly build trust and rapport with...
BTI #264: How to Research Media Outlets
26 Jul 2021
Contributed by Lukas
In today's episode, we're going to be talking about what you need to know when it comes to researching media outlets. You want to get published, you w...
BTI #263: The Art of the Follow Up
23 Jul 2021
Contributed by Lukas
This episode today comes from a question that was brought up in one of my recent coaching sessions. The question was about the art of the follow up. T...
BTI #262: Finding Satisfaction While Achieving Success with Terry McDougall
21 Jul 2021
Contributed by Lukas
PSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in per...
BTI #261: 3 Misconceptions About Getting Published
19 Jul 2021
Contributed by Lukas
PSA! Time is running out! We are doing a cover search right now for the cover of Portfolio Magazine, but only for those who register (online or in per...
BTI #260: Earned Media Means Beyond Getting Published
16 Jul 2021
Contributed by Lukas
In today's episode, I want to talk more about earned media. We've been talking about this a lot, specifically getting published. Chances are when you ...
BTI #259: Leveraging Media with Katelyn Swallow
14 Jul 2021
Contributed by Lukas
For today's episode, we are dipping back into our archives. In fact, this is an interview I did back in 2017 with Katelyn Swallow. If that name rings ...
BTI #258: Pricing Your Freelance Services
12 Jul 2021
Contributed by Lukas
In today's episode, I wanted to dive into the 3 factors I always consider when it comes to pricing for freelance services. This is for anyone having t...
BTI #257: How Getting Published Can Grow Your Business
09 Jul 2021
Contributed by Lukas
Did you know our FITposium conference is more than 30% sold out?! When: September 16-18 Where: Live in Phoenix or in person What: How to get published...
BTI #256: From $0 to 6 Figures in 1 Year with Jenny J
07 Jul 2021
Contributed by Lukas
We get to chat about a topic that as you know, is very near and dear to my heart, the fitness industry. In particularly, what we've seen in the wellne...
BTI #255: Get Published in STRONG Fitness Magazine
02 Jul 2021
Contributed by Lukas
Today, we have a really amazing opportunity for our listeners. It's a get published opportunity. IN THIS EPISODE We are giving you the chance to be f...
BTI #254: Becoming Your Own Publisher with Cynthia Sassi
30 Jun 2021
Contributed by Lukas
Today, we are talking about all things content and content marketing. I know you've heard the phrasing and seen the memes about how content is king. I...
BTI #253: Biggest Mistakes I've Made Podcasting
28 Jun 2021
Contributed by Lukas
In this episode, I want to talk about podcasting. I've been recording podcasts, been the host of podcasts, been the guest on podcast for around 10 yea...
BTI #252: My Entrepreneurial Journey with Allison Pynn
25 Jun 2021
Contributed by Lukas
It's Friday so it's time for another one of our special edition episodes called My Entrepreneurial Journey. I love these episodes because we get to ch...
BTI #251: Important Facebook Advertising Changes with Amy Bliefnick
23 Jun 2021
Contributed by Lukas
Today, we are chatting all about all things related to the changes that we've seen in the Facebook advertising platform, what this means for anyone wh...
BTI #250: Why UNFOLLOWs and UNSUBSCRIBEs are a Good Thing
21 Jun 2021
Contributed by Lukas
You're listening to this show because you have subscribed and are following the show. Or perhaps you saw me post about this show on Instagram, meaning...
BTI #249: Live Coaching - How to Launch a Podcast with Laura Mak
18 Jun 2021
Contributed by Lukas
I have Laura Mak with me today who is a fitness expert, content creator, and just all around awesome human being. Laura has been in the fitness indust...
BTI #248: Future of Fitness Entrepreneurship with Amy Thompson
16 Jun 2021
Contributed by Lukas
In today's episode we get to chat about something very near and dear to my heart. I've been working in the health and wellness industry for over a dec...
BTI #247: Three Types of Leads You Need to Know About
14 Jun 2021
Contributed by Lukas
Today, we are going to be talking about leads. I've been talking about leads A LOT lately and there's a reason for that. "Leads are the lifeblood of o...
BTI #246: The BIG NEWS for FITposium 2021
11 Jun 2021
Contributed by Lukas
SPECIAL ANNOUNCEMENT! FITposium is coming back for 2021 in a completely new way! We have been running this conference since 2015. Originally, we wante...
BTI #245: Has Social Media Stopped Working for Entrepreneurs?
09 Jun 2021
Contributed by Lukas
Our topic today is time. More specifically, the things we are spending time on that are not giving us return, especially in our business, and are not ...
BTI #244: How to Generate More Leads
07 Jun 2021
Contributed by Lukas
What I'm talking about today is, leads. The lifeblood of your business and how to generate more leads. It is impossible to grow your brand and your bu...
BTI #243: My Entrepreneurial Journey with Darcy DeFrees
04 Jun 2021
Contributed by Lukas
In today's episode, I get to chat with one of my dearest friends. I've known her and worked with her for years. She is an alumni of our FITposium conf...
BTI #242: The Actual Role of Marketing with Shannon Fable
02 Jun 2021
Contributed by Lukas
We have a special episode for you today. As we were going back through our archives, I found this interview with Shannon Fable back in 2019 for a sepa...
BTI #241: Why Sales Feels Icky
31 May 2021
Contributed by Lukas
Last week when returning home from the gym, I saw a salesman walking up to my door. Instead of stopping, I sped up to past my house and drive around t...
BTI #240: Live Coaching with Melissa Paige
29 May 2021
Contributed by Lukas
In this new segment, I'm inviting listeners on to the show to be a guest, talk about their business, while getting live business coaching on the show....
BTI #239: Get Published in D'FYNE Magazine feat. Chris Linton
26 May 2021
Contributed by Lukas
Today, I get to chat with Chris V. Linton. He is a photographer turned publisher, founder, and owner of D'FYNE Magazine. D'FYNE is focused on empoweri...
BTI #238: 5 Reasons You're Not Generating Leads
24 May 2021
Contributed by Lukas
In today's episode I want to dive into the five reasons you are not generating more leads in your business. We're going to talk about how to get more ...
BTI #237: What You're Selling That NO ONE Is Buying
21 May 2021
Contributed by Lukas
I see so many entrepreneurs selling this thing, but I don't see anyone buying. This is really important, because if we are spending all of our time pr...
BTI #236: When to Outsource with Sam Kabert
19 May 2021
Contributed by Lukas
One of the topics that comes up so often is trying to get entrepreneurs to take things off of their to-do lists. "When we start outsourcing and gettin...
BTI #235: How I 2X My Own Income in a Single Year
17 May 2021
Contributed by Lukas
In today's episode I talk about what I did that allowed me to 2x my income in a single year. A handful of years ago, I owned a couple businesses, and ...
BTI #234: My Entrepreneurial Journey with Jenn Roux
14 May 2021
Contributed by Lukas
In today's episode I get to chat with my dear friend, Jenn Roux. She's the owner of Fresh Take Fitness and a representative for Zyia Active. She was a...
BTI #233: How to Create More Time in Your Work with Stephanie Riel
12 May 2021
Contributed by Lukas
In today's episode I get to chat with Stephanie Riel. She's the founder of ReilDeal Marketing. We're talking about where you can automate your workflo...
BTI #232: 5 Reasons Your Lead Magnet is NOT Working
10 May 2021
Contributed by Lukas
Before we dive into this episode today, I have a BIG announcement that comes in the form of a question. Are you an entrepreneur who is tired of all of...
BTI #231: My Entrepreneurial Journey with Candice McMurren
07 May 2021
Contributed by Lukas
It's time for another one of our special episodes; My Entrepreneurial Journey. I absolutely love these episodes because I get to chat with entrepreneu...
BTI #230: Escape the Dark Side of Entrepreneurship with Dave Ruel
05 May 2021
Contributed by Lukas
"There's a big problem, in my opinion, in the entrepreneurial world called ambition appropriation. The toxic culture of looking up what others do and ...
BTI #229: Quick Method to Find Your Next Big Idea
03 May 2021
Contributed by Lukas
Now, if you've listened to the show, you know I've talked about passion a lot. "Passion is not found, passion is created." I didn't have a passion for...
BTI #228: Feeling Unsupported in Your Goals? 5 Things to Do!
30 Apr 2021
Contributed by Lukas
Last week I did an Instagram post that stated "ultimately, no on who actually matters would ever judge you for working to figure things out." This pos...
BTI #227: How Marketing and Branding Fail in 2021 with Emily Soccorsy
28 Apr 2021
Contributed by Lukas
Brand positioning no longer works. Old marketing funnels no longer work either. There are near insurmountable challenges in differentiation in the onl...
BTI #226: Podcast Wars - Spotify Strikes Back!
26 Apr 2021
Contributed by Lukas
Last week Apple announced that is was going to launch a subscription option to allow content creators to charge subscribers for all or some of their c...
BTI #225: Make Money Podcasting (Here's How!)
23 Apr 2021
Contributed by Lukas
There is a brand new way to monetize your podcast platform (or a podcast platform you are looking to start) and in this episode of Beyond the Image ho...
BTI #224: Grow Your Network to Grow Your Net Worth with Karen Stanley
21 Apr 2021
Contributed by Lukas
Something I bring up a lot on this show is the importance of having a strong foundation that you are building your business upon. In past episodes, I ...
BTI #223: You've Been Lied to About Passion
19 Apr 2021
Contributed by Lukas
Sorry, but it is true. Every coach, trainer, leader, guru and the like who told you that success could be obtained by simply following your passions w...
BTI #222: I'm Bad At Sales!
16 Apr 2021
Contributed by Lukas
"I'm bad at sales" That is something I hear a lot. Perhaps something I've even been guilty of saying. Why? Because we have this misper...
BTI #221: Stop Fearing Sales with Steve Valentine
14 Apr 2021
Contributed by Lukas
We're going to be diving into something that I guarantee makes every single one of you a little bit uncomfortable. We're going to be talking all thing...
BTI #220: You Can't Grow A Business If People Don't Know You Exist
12 Apr 2021
Contributed by Lukas
It is impossible to grow your business if people simply don't know you exist! That is why in this episode of Beyond the Image, host James Patrick dive...
BTI #219: My Entrepreneurial Journey with Gina Harney
09 Apr 2021
Contributed by Lukas
Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James ...
BTI #218: Grow a Profitable Membership Business with Stu McLaren
07 Apr 2021
Contributed by Lukas
If we learned anything from 2020, it is the need for predictable and recurring revenue in our business! Our guest on Beyond the Image is the one and o...
BTI #217: How to Learn the Secret to Sales!
05 Apr 2021
Contributed by Lukas
It took over 200 episodes but we are finally able to reveal how to learn the secret to sales. In this episode of the Beyond the Image podcast, host Ja...
BTI #216: My Entrepreneurial Journey with Pam Sherman
02 Apr 2021
Contributed by Lukas
Welcome back to another on of our special edition episodes of My Entrepreneurial Journey on the Beyond the Image podcast! In this episode, host James ...
BTI #215: Rank Your Website Higher with Billy Polson & John Hackbert
31 Mar 2021
Contributed by Lukas
Your website is a crucial tool to successfully communicate your brand to potential customers and you have less than 10 seconds to capture their attent...
BTI #214: How to Sell FASTER Online
29 Mar 2021
Contributed by Lukas
When our products or services do not sell online we fear there is a problem with the price, or that we need to purchase more advertising or that we ju...
BTI #213: Where Have All the Clients Gone? Feat. Dr. Meredith Butulis
26 Mar 2021
Contributed by Lukas
Where have all the clients gone? For many entrepreneurs our first assumption is that we lost some of our clients in 2020 because of a lack of finances...
BTI #212: Prepare for the Future of Business with Seth Mattison
24 Mar 2021
Contributed by Lukas
We are facing some big questions early in 2021. Where are we going? How do we get there? How do we make sure we stand out when we arrive? WHAT COMES N...
BTI #211: 7 Reasons They Are NOT Buying
22 Mar 2021
Contributed by Lukas
There are seven reasons why someone is not purchasing from you - but most of us only focus on one of the reasons! In this episode of the Beyond the Im...
BTI #210: Are You Selling the Wrong Thing?
19 Mar 2021
Contributed by Lukas
Are you frustrated with the lack of leads and sales you are getting in your business? Did you know that you could be selling the wrong thing? It is on...
BTI #209: How to Get Published in STRONG Fitness Magazine with Jennifer Van Barneveld-Pe
17 Mar 2021
Contributed by Lukas
Learn how to pitch and how to stand out to STRONG Fitness Magazine directly from the new president herself, Jennifer Van Barneveld-Pe. In this episode...
BTI #208: 7 Ways to Generate More Business Leads
15 Mar 2021
Contributed by Lukas
There are 7 ways that businesses can generate more leads for sales. However, many entrepreneurs and businesses only focus on just one, paid advertisin...
BTI #207: IMPORTANT CHANGE Coming for All Podcasters
12 Mar 2021
Contributed by Lukas
There is an important change coming for all podcasters this month, or individuals looking to launch their own podcast. In this episode of Beyond the I...
BTI #206: Achieving YouTube Success with Regan Rogerson
10 Mar 2021
Contributed by Lukas
Where many are focusing their attention solely on Instagram or Facebook, many savvy entrepreneurs have been capitalizing on the power of growing their...
BTI #205: How to Get Featured on This Podcast!
08 Mar 2021
Contributed by Lukas
Hey Beyond the Image listeners! This is your opportunity to get featured and be on a guest on this show! In this episode, host James Patrick shares th...
BTI #204: Is Instagram's Algorithm Suppressing You?
05 Mar 2021
Contributed by Lukas
It is something we hear often. "The algorithm is suppressing my posts" or worse yet "The algorithm hates me!" In this episode of Beyond the Image, hos...
BTI #203: How to Keep Customers Longer with Will Armijo
03 Mar 2021
Contributed by Lukas
We invest so much time, energy and even finances into growing our business through new client acquisition. The assumption is that the more customers w...
BTI #202: Do I Deserve to Get Published?
01 Mar 2021
Contributed by Lukas
IMPORTANT NOTE: My free 3-day marketing workshop starts today - sign up at https://join.jamespatrick.com/3-day-workshop Do I deserve to get publishe...
BTI #201: Find Your UNFAIR ADVANTAGE In Your Business
26 Feb 2021
Contributed by Lukas
Check out James Patrick's free 3-day marketing workshop starting Monday at https://join.jamespatrick.com/3-day-workshop In 3 Days, James is going to...
BTI #200: We Just Turned 200! And Your Questions Answered LIVE!
24 Feb 2021
Contributed by Lukas
Woo hoo! Beyond the Image just turned 200! In this our 200th episode, host James Patrick answers your questions on marketing, branding, sales and medi...
BTI #199: Why You Need Low Ticket Items to Increase Your Revenue
22 Feb 2021
Contributed by Lukas
Low ticket items are a fantastic was to increase your gross revenue, but not in the way you might initially be thinking! In this episode of Beyond the...
BTI #198: Two Simple Words that Will Transform Your Sales Copy
19 Feb 2021
Contributed by Lukas
The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. So much copy only focuses on the featur...
BTI #197: Tap Into Marketing Psychology to Grow Your Business with Ross Kimbarovsky
17 Feb 2021
Contributed by Lukas
It is time for you as an entrepreneur to tap into the resources that formerly only large corporations had access to - the principles of marketing psyc...
BTI #196: Four Things You Need to Know About Your Audience Before You Start Selling
15 Feb 2021
Contributed by Lukas
Every coach agrees that we should pull together a customer or client avatar worksheet for the audience we are trying to position ourselves in front of...
BTI #195: Haters Gonna Hate, Hate, Hate, Hate, Hate... What You Should Do
12 Feb 2021
Contributed by Lukas
The more success you build and the more impact you create the more you will find haters popping up in your path to attempt to slow you down or derail ...
BTI #194: How to Grow Your Social Media with Callie Bundy
10 Feb 2021
Contributed by Lukas
How do I stand out online? How do I grow an engaged audience? How do I manage my time on social media? How do I best sell my services online? How do I...
BTI #193: Fast Lane vs. Slow Lane Sales - What You Need to Know
08 Feb 2021
Contributed by Lukas
In business we have two types of sales. Fast lane sales are typically smaller ticket offers based upon more of a transactional relationship with a cus...
BTI #192: I'm an Impostor!
05 Feb 2021
Contributed by Lukas
My name is James Patrick, and apart from being the host of the Beyond the Image podcast, I am also an impostor! What do I mean by that? In this episod...
BTI #191: How to Get Published in Inside Fitness Magazine with Terry Frendo
03 Feb 2021
Contributed by Lukas
Learn how to pitch and stand out to Inside Fitness Magazine directly from the publisher himself, Terry Frendo. In this episode of Beyond the Image, ho...
BTI #190: Top 5 Digital Marketing Strategies You Need in 2021
01 Feb 2021
Contributed by Lukas
With everyone rushing to do business online, it is imperative for entrepreneurs to hone in on these top 5 digital marketing strategies to grow their b...
BTI #189: My Entrepreneurial Journey with Bridget Therese Romo
29 Jan 2021
Contributed by Lukas
Entrepreneurs who have been fortunate enough to mass success sometimes forget the labor that was required to build their careers. When we say labor, w...
BTI #188: Starting Over with Danny J
27 Jan 2021
Contributed by Lukas
Everyone at some point in their life has to make the decision of starting over. This choice becomes increasingly difficult when you compound it with t...
BTI #187: We Need to Talk About Permission
25 Jan 2021
Contributed by Lukas
We need to stop waiting for permission from others to create the future we want for ourselves. While we are waiting for this permission which will nev...
BTI #186: My Entrepreneurial Journey with Jill Bunny
22 Jan 2021
Contributed by Lukas
In this episode of Beyond the Image, host James Patrick chats with mastermind member Jill Bunny on charting a new direction in one's career. This crit...
BTI #185: Create Ads that Work on a Budget with Amy Bliefnick
20 Jan 2021
Contributed by Lukas
The Facebook Advertising platform does not need to be intimidating and if done properly can be a source of leads and not an expense without a return. ...
BTI #184: 4 Steps to Stand Out Online
19 Jan 2021
Contributed by Lukas
It has become increasingly difficult to get your brand to stand out online and it is easy to understand why. We are constantly being bombarded with th...
BTI #183: Am I Qualified Enough?
15 Jan 2021
Contributed by Lukas
This question came up this morning on a coaching call. Am I good enough? Am I qualified enough? Do I know enough to do this professionally? It is ques...
BTI #182: Avoid Entrepreneurial Burnout with Kelly Patrick
13 Jan 2021
Contributed by Lukas
Unfortunately, most entrepreneurs only realize they have hit the point of burnout once they are already in the midst of it. The lack of creativity, dr...
BTI #181: Advice vs. Criticism
11 Jan 2021
Contributed by Lukas
Are we allowing our own confirmation bias to seek out reasons to quit? In this episode of Beyond the Image, host James Patrick peels apart the differe...
BTI #180: Important Message for Entrepreneurs
08 Jan 2021
Contributed by Lukas
It is Friday which typically means we put out one of our special edition episodes called MY ENTREPRENEURIAL JOURNEY. And although we intend to return ...
BTI #179: How to Create Ads that Convert with Bob Regnerus
06 Jan 2021
Contributed by Lukas
Facebook Advertising can be complex, confusion and often overwhelming. But it does not need to be. In this episode of Beyond the Image, host James Pat...