Beyond the Image Podcast
Episodes
BTI #378: Writing Hooks that Get Your Pitches Published
27 May 2022
Contributed by Lukas
I still remember the first scene I ever saw in a horror film. I must've been around 5 years old and my parents were watching The Thing. Not the origin...
BTI #377: Having Difficult Conversations with Adrian Koehler
25 May 2022
Contributed by Lukas
I'm not the best when it comes to having difficult conversations.I'm the type of person who shuts the door to my office and becomes disgruntled. I thi...
BTI #376: Why Entrepreneurship is Hard AF
24 May 2022
Contributed by Lukas
In 39 years of live, I've had some pretty good ideas that did not work. For example, what could have been a best-selling marketing book. But I kept my...
BTI #375: How to Get More Clients
20 May 2022
Contributed by Lukas
"You cannot grow your business if no one knows you exist." You may have heard me say that before, but we are drilling this in today and talking abou...
BTI #374: Get Featured on Podcasts with Lauren Salaun
18 May 2022
Contributed by Lukas
We're talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional int...
BTI #373: How to Beat Your Competition
16 May 2022
Contributed by Lukas
At the age of 15, my sole priority was to look impressive to others, particularly girls. This singular motivation inspired at least 98% of every decis...
BTI #372: Turning Free Stuff into Paying Clients
13 May 2022
Contributed by Lukas
Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a r...
BTI #371: Escape the Grind with Ken Attard
12 May 2022
Contributed by Lukas
My guest today is Ken Attard, a mindset consultant. Today, we're discussing how to escape the entrepreneurial grind. "Every experience that is ha...
BTI #370: How to Best Sell YOURSELF
09 May 2022
Contributed by Lukas
I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profil...
BTI #369: Magazine Cover Contests
06 May 2022
Contributed by Lukas
It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countl...
BTI #368: How to Get Affiliate Marketers with Kelsey Eyers and Lori Lefcourt
04 May 2022
Contributed by Lukas
My guests today are Kelsey Eyers and Lori Lefcourt, the founders of Rexxy. Today, we are talking about how they have successfully leveraged affiliate ...
BTI #367: How to Launch Your Business Online
03 May 2022
Contributed by Lukas
My first brush with an online business was a little janky. I wrote this ebook but had no idea how to automate the delivery of the ebook. So, what I di...
BTI #366: How to Save the Magazine Industry
29 Apr 2022
Contributed by Lukas
If you listened to the episode earlier this week, you might think that I hate photographing for magazines. Maybe because of the title. But if you list...
BTI #365: Embracing or Breaking Labels with Betsy Cerulo
27 Apr 2022
Contributed by Lukas
My guest today is Betsy Cerulo, the author of Shake It Off Leadership. Today, we are diving into leadership and how you can achieve success no m...
BTI #364: Why Shooting Magazine Covers Sucks
26 Apr 2022
Contributed by Lukas
The topic of today's show is magazine covers. I shot two new magazine covers this past weekend. And I don't want to talk about my 600 magazine covers ...
BTI #363: Advertising You to Sleep
22 Apr 2022
Contributed by Lukas
Quality, value, style, service, selection, convenience, economy savings, performance, experience, hospitality, low rates. Friendly service, name brand...
BTI #362: Sex Sells Part 3 - Decriminalizing Sex Work with Ariela Moscowitz
20 Apr 2022
Contributed by Lukas
Today, we're going to be talking about sex. Specifically, we will be unpacking the act of having sex as a means of labor. If you're thinking, I don't ...
BTI #361: 8 Things Your Sales Page NEEDS to Sell
18 Apr 2022
Contributed by Lukas
I have 35 years of experience in friendships. I have successfully managed multiple friendships at once. Many of my friendships have returned to contin...
BTI #360: All the Wrong Things
15 Apr 2022
Contributed by Lukas
I've spent the last several hours in a tremendous amount of pain and I've done this for you. I've been thinking about the craziest, stupidest things I...
BTI #359: Avoid Hustle, Become a Leader with Elizabeth Hartke
13 Apr 2022
Contributed by Lukas
I've talked a lot on this show about how easy it is for entrepreneurs to fall into the hustle mentality because we see so much rhetoric out there on s...
BTI #358: Funnels Made Easy
11 Apr 2022
Contributed by Lukas
Important question for my listeners: I'm wondering if you are the type of person who buys olive oil at the grocery store, brings it home, takes the li...
BTI #357: Getting Stood Up
08 Apr 2022
Contributed by Lukas
I don't know anything worse in dating than getting stood up. I think it's an intimate fear of any first date. I want to tell you about the worst time ...
BTI #356: Get Published & Get Featured in More Media
06 Apr 2022
Contributed by Lukas
My first magazine cover came out 20 years ago. For the last 20 years, I've worked as a photographer within the health and fitness industry and during ...
BTI #355: You Are the User Experience
04 Apr 2022
Contributed by Lukas
I feel like right now is a hard time to be entertained. You have football out of season, college basketball is wrapping up, hockey isn't interesting r...
BTI #354: Maybe I've Gone A Bit Overboard...
01 Apr 2022
Contributed by Lukas
I've been known to go a little bit overboard or become obsessive about certain areas of my life. When I was in middle school and high school, I was ob...
BTI #353: 7 Ways to Get More Clients
30 Mar 2022
Contributed by Lukas
I believe there are two camps of marketing. There's the reactive marketing camp; "if you build it, they will come." The primary tenants of reactive ...
BTI #352: When You're Stuck in a Hole
28 Mar 2022
Contributed by Lukas
We need to discuss the last 3 weeks. There were 4 trips to the pediatrician, 3 trips to urgent care, a telehealth appointment, as well as a quick stro...
BTI #351: Future of Online Customer Experience with Jill Schiefelbein
16 Mar 2022
Contributed by Lukas
Note: Check out this podcast episode's post at JamesPatrick.com to see an AI video in action! When was the last time you had a delightful consumer exp...
BTI #350: Stop Working Harder
14 Mar 2022
Contributed by Lukas
Who are some of the hardest working people that you know? Is it your parents? Oftentimes, we model our work ethic based on what we saw our parents do ...
BTI #349: How to Grow Your Coaching Business with Frank Macri
09 Mar 2022
Contributed by Lukas
I truly wonder how often it is that we as entrepreneurs get into our field in a very roundabout way. For example, as a photographer, I got into photog...
BTI #348: Launch a Podcast, Easily!
07 Mar 2022
Contributed by Lukas
Best idea I ever had for a podcast was that I would get together with a guest and we would each get a different craft beer. Over the course of drinkin...
BTI #347: How to Land More Podcast Interviews
04 Mar 2022
Contributed by Lukas
Do you want to know what's embarrassing? Having someone walk in on you while you are listening to yourself on your own podcast. Immediately, they thin...
BTI #346: Protecting Yourself as an Entrepreneur with Sarah Ortlund
02 Mar 2022
Contributed by Lukas
My guest today is Sarah Ortlund. She's a Krav Maga instructor and personal trainer. She's also in grad school studying clinical psychology. We're di...
BTI #345: Most Marketable Images for Fitness Magazines
28 Feb 2022
Contributed by Lukas
When I was younger, I had no idea what I was going to do when I grew up. Around the age of 18, as I'm coming out of high school, my thought was, "I gu...
BTI #344: How to Wow
25 Feb 2022
Contributed by Lukas
I've been told I like to complain a lot. And I take issue with that critique. Perhaps, I want to complain that I'm being critiqued for complaining too...
BTI #343: I Wanna Be on TV with Haddie Djemal
23 Feb 2022
Contributed by Lukas
My mother always said that I had a face for radio. Perhaps that's why I'm speaking to you in a podcast form, not a video format. I remember my first t...
BTI 342: STOP SELLING! Start Earning Sales Instead
21 Feb 2022
Contributed by Lukas
Do you ever watch Seinfeld? I have a favorite episode. The one where Jerry's at his apartment and a telemarketer calls him. He responds and says. "You...
BTI #341: 3 Ways to Get More Referrals
18 Feb 2022
Contributed by Lukas
I want to tell you about the second girlfriend I ever had. We dated for two whole weeks until she broke things off and shattered my heart. That same n...
BTI #340: Unlock Elite Level Performance with Shelly Anderson
16 Feb 2022
Contributed by Lukas
I was 16 years old when I finally got a starting position on my high school football team. It took all year of trying to convince my coach that I had ...
BTI #339: Winners Quit and Quitters Win
14 Feb 2022
Contributed by Lukas
Have you ever quit something in glorious fashion? I mean the type of quitting where you walk in slow motion away from the building and then the buildi...
BTI #338: Let Us Rage!!!
11 Feb 2022
Contributed by Lukas
Do you want to know what pisses me off? A lot. Conventional wisdom will tell you that anger is bad and rage will hold you back. But you know what? I l...
BTI #337: Escaping the Amish "Paradise" with Lizzie Ens
09 Feb 2022
Contributed by Lukas
On today's episode, my guest is Lizzie Ens. She is the founder and creator of UnDiet Yourself. She has a very different story of what her life was lik...
BTI #336: Doing it and Doing it and Doing it Well
07 Feb 2022
Contributed by Lukas
At the age of 12, I went to comic book camp. It's where young kids can go to learn how to create their own comic books. I went on to create a whole un...
BTI #335: Let's Talk About Money... Baby
04 Feb 2022
Contributed by Lukas
I've done a lot of peculiar things for money. In a previous episode, I listed out the top 5 worst jobs I had ever endured. Today, I'm sharing some gem...
BTI #334: Write and Launch Your Own Book with Julie Broad
02 Feb 2022
Contributed by Lukas
In my lifetime, I've sat down to write about 5,242 different books. In my lifetime, I've actually been able to finish two of them. One was an ebook (I...
BTI #333: The NEW Nurturing of Clients
31 Jan 2022
Contributed by Lukas
In today's episode, I want to share with you one of the most embarrassing moments of my life. I'm going to talk about a time that I failed to woo anot...
BTI #332: Why We Launch
29 Jan 2022
Contributed by Lukas
My first brush with owning a business came at the age of 10 years old. I launched my very own puppet show and on our opening night, we sold out all th...
BTI #331: Avoiding Distractions with David Wood
26 Jan 2022
Contributed by Lukas
I've been talking a lot on this show about really unpacking what the true journey of entrepreneurship really is. Oftentimes, thanks to social media, w...
BTI #330: Maybe it's Photoshop?
24 Jan 2022
Contributed by Lukas
The date was 4/1/17 and I posted what ended up being one of my highest engaged posts I had ever done on Instagram. In this episode, I'm reading you ...
BTI #329: My Plan Has Be Foiled!
21 Jan 2022
Contributed by Lukas
It's Friday and we do not have time to waste! I'm jumping into the top 5 worst jobs I've ever had. But more importantly, I am diving into how I could ...
BTI #328: About Time to Discuss Time with Shannon Fable
19 Jan 2022
Contributed by Lukas
It is about time we did a podcast discussing time. A couple years ago, I was going through this exercise with a business coach and what he made me do ...
BTI #327: "I'll Think About It"
17 Jan 2022
Contributed by Lukas
Did I ever tell you about the time I became a New York Times Best Selling author? I was working in marketing years ago and I started to pioneer a new ...
BTI #326: I Was Wrong
14 Jan 2022
Contributed by Lukas
It's not easy for someone to admit when they were wrong. For the second time in recorded history (no way to verify that), I was wrong. When I bring up...
BTI #325: Sex Sells Part II with Nikole Mitchell
12 Jan 2022
Contributed by Lukas
We are diving back into the conversation about empowering women and how they choose to build their brands and business. Today, I am talking with Nikol...
BTI #324: When Authenticity Loses Authenticity
10 Jan 2022
Contributed by Lukas
New Year, new show, new branding! Now, more authentic! Looking back over the years, a lot of what I saw in hindsight was inauthentic. I couldn't see...
BTI #323: It's Been Real But... I Gotta Jet!
24 Dec 2021
Contributed by Lukas
I was on Instagram the other day, wasting time, and I came across a post that said something to the effect of, "Why are people talking about 2021 bein...
BTI #322: Stay Different with Billy Polson
22 Dec 2021
Contributed by Lukas
My guest today is no stranger to the Beyond the Image podcast, most of my audience, and our FITposium alumni. Billy Polson has been within our communi...
BTI #321: OK, I'm Distracted...
20 Dec 2021
Contributed by Lukas
My motivation has bottomed out and I'm tired. Have you ever felt that way? Even though this year flew by, it took an emotional toll on so many of us. ...
BTI #320: Entrepreneurship is Freaking Hard AF!
17 Dec 2021
Contributed by Lukas
Entrepreneurship is hard. I'm sure as a listener, you deal with this everyday and you know this. Or you need a reminder because of the way influencers...
BTI #319: Sales Pages that Actually Sell with Ken Cox
15 Dec 2021
Contributed by Lukas
Today, we get to chat about something that I geek out on, which is how to better improve sales pages. I have invested copious amounts of my time, hour...
BTI #318: Are You Afraid Of... Fear-Based Marketing?
13 Dec 2021
Contributed by Lukas
Looking for a beautiful studio to record your podcast in or are you looking for a professional audio engineer to produce your show? Email us at hello@...
BTI #317: LIVE COACHING How to Launch a Book with Mo the Bold Mamma
10 Dec 2021
Contributed by Lukas
In this episode, we are bringing back one of our special edition episodes where we do live coaching on the show! Our guest today is Mo. She is the Bol...
BTI #316: Create Your Career Plan with Mark Herschberg
08 Dec 2021
Contributed by Lukas
I recently had the chance to read the book, "The Career Toolkit." The reason this book really resonated with me is because of my journey transitioning...
BTI #315: How to Purchase Fake Followers
06 Dec 2021
Contributed by Lukas
I have a funny story for you! I was on Venmo the other day and I saw something that made me laugh. One of my contacts on Venmo forgot to hide their tr...
BTI #314: My Entrepreneurial Journey with Cody Rininger
03 Dec 2021
Contributed by Lukas
My guest today is Cody Rininger, the founder of 2B Imperium. He is a recent attendee of our annual FITposium conference and left quite an impression, ...
BTI #313: Sex Sells, But Who's Profiting? Featuring Dr. Jordin Wiggins
01 Dec 2021
Contributed by Lukas
Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The H...
BTI #312: How to Quit Your Job
29 Nov 2021
Contributed by Lukas
What do you think about when you think of entrepreneurship? Some views of what it is could include sitting on the couch watching football with my son,...
BTI #311: Why Work for Success When You Can Just Lie?!
22 Nov 2021
Contributed by Lukas
Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The H...
BTI #310: The Worst Coaching Experience I Ever Had
19 Nov 2021
Contributed by Lukas
Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The H...
BTI #309: How to Hire a Photographer
17 Nov 2021
Contributed by Lukas
Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The H...
BTI #308: Warning! Be Careful What You Sign
15 Nov 2021
Contributed by Lukas
Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The H...
BTI #307: Time to Fight Back
12 Nov 2021
Contributed by Lukas
Do you currently have a podcast or are about to launch a podcast and need some help? Looking for a professional environment to record your show? The H...
BTI #306: What Will Happen to Print Magazines?
11 Nov 2021
Contributed by Lukas
Looking for a professional environment to record your show? The Hive Studios in Phoenix, Arizona is nearly complete and will be ready for you soon! Lo...
BTI #305: When You're Not Getting Hired for the Work You Want to Do
08 Nov 2021
Contributed by Lukas
I was reflecting on a conversation I was having with a client the other day. They were wanting to shift the services that they were providing to their...
BTI #304: Overcoming Entrepreneur Guilt with Jeanette Edwards
05 Nov 2021
Contributed by Lukas
As you probably know, I am a new father. As I'm recording this, my son is coming up on being 4 weeks old. I'm navigating both parenthood and entrepren...
BTI #303: Resilience Through Rejection with Kimberly Lynn
03 Nov 2021
Contributed by Lukas
Entrepreneurs are not given a roadmap, a guide, or list of things to do with what to expect in order to succeed. What we end up with instead is an ope...
BTI #302: How to Ask for Payment
01 Nov 2021
Contributed by Lukas
Today, we are diving into a topic that can make people uncomfortable. We are talking about charging; more specifically about getting the bill. I was t...
BTI #301: Horror Stories Halloween Special
29 Oct 2021
Contributed by Lukas
Since it's a few days out from Halloween, we thought we'd do our first ever Halloween special episode. For this show, I'm bringing on a couple guests....
BTI #300: Why We Need to Celebrating Success
27 Oct 2021
Contributed by Lukas
I'm back with a brand new episode after taking a break from the mic. As you might know, the reason I was away from recording new episodes is because I...
BTI #299: Get Published Panel at FITposium '21
20 Oct 2021
Contributed by Lukas
Every single year at FITposium, we have gathered together different media experts to share their inputs, their advice, and their guidance for you; to ...
BTI #298: Outwork Your Competition with Joel Grimes
18 Oct 2021
Contributed by Lukas
In this episode, I'm sitting with photographer and educator Joel Grimes. We talked years ago and at the time, Joel started to build a new business bas...
BTI #297: Growing Your Business on Social Media with Dave Dreas
16 Oct 2021
Contributed by Lukas
Hey listeners! I am currently on paternal leave so we went into our archives! In this episode, from our FITposium podcast, I am interviewing my dear f...
BTI# 296: Becoming Unapologetic with Heidi Powell
14 Oct 2021
Contributed by Lukas
We've focused on bringing the best guests that edify what it truly means to be an entrepreneur. What it looks like to go against standards, break thro...
BTI #295: Charting Your Journey with Kirstyn Brown
13 Oct 2021
Contributed by Lukas
As I recorded this episode, my son was days away from being born, which means I am days away from becoming a father! I'm taking a break from the mic f...
BTI #294: What to Do When Social Media Crashes
08 Oct 2021
Contributed by Lukas
In this episode, I was sitting in my office by myself on Monday morning when Instagram and Facebook had been down all day. It's only when things like ...
BTI #293: Get Unstuck and Start Scaling with Leah Gervais
06 Oct 2021
Contributed by Lukas
In this episode, we're going to be talking about scaling.This is such an important topic because so many of our listeners are stuck in that modality o...
BTI #292: How to Handle Unsupportive People
04 Oct 2021
Contributed by Lukas
In today's episode, I want to talk about those in your life who are not supporting you and your goals and what you need to do about it. It could be a ...
BTI #291: How to Avoid Burnout
01 Oct 2021
Contributed by Lukas
Our topic today is burnout. Burnout has massive and very detrimental consequences to entrepreneurs. Perhaps, to many of you listening to this show. So...
BTI #290: Book Yourself Solid with Shannon Fable
29 Sep 2021
Contributed by Lukas
Tune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. Shannon is going to be teaching ...
BTI #289: Afraid of Hiring a Coach?
27 Sep 2021
Contributed by Lukas
In today's episode, I wanted to talk about coaching. More specifically, the fear we have of hiring a coach. We fear investing, spending, or putting mo...
BTI #288: I Can't Do This!
24 Sep 2021
Contributed by Lukas
I'm finally coming back to life after what was such a fantastic, 7th annual FITposium conference. We booked over 117 projects for our attendees and ...
BTI #287: Create a Brand Worth Noticing with Ashley Drummonds
22 Sep 2021
Contributed by Lukas
In this episode, I get to chat with Ashley Drummonds. Ashley is the founder and creator of ABS protein pancakes and an awesome podcaster. She was feat...
BTI #286: Lessons Learned from FITposium '21
21 Sep 2021
Contributed by Lukas
In this episode, I want to dive into everything that we covered and unpacked over the FITposium 2021 weekend. It was our 7th annual FITposium conferen...
BTI # 285: The Real Path to Growing Your Coaching Practice with Chris Goodman
15 Sep 2021
Contributed by Lukas
In this episode, we're going to chat about what we as business owners, coaches, and entrepreneurs need to be doing to most effectively get our brands ...
BTI #284: How to Land a Magazine Cover
13 Sep 2021
Contributed by Lukas
It's the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holid...
BTI #283: Creating Recurring Revenue with John Warrillow
08 Sep 2021
Contributed by Lukas
If today's topic hasn't been in the front of your mind over the last 18 months with everything that's happened within our industry, it better be in th...
BTI #282: Why Pitching is So Scary
06 Sep 2021
Contributed by Lukas
In this episode,. I'm talking about why pitching is so damn scary! Why is trying to get in front of a magazine editor so terrifying, so paralyzing tha...
BTI #281: How NOT to Pitch to Magazines
03 Sep 2021
Contributed by Lukas
Do you know what would get your podcast, TV station, magazine, or digital publication pitch or submission thrown out immediately? Today, I'm diving in...
BTI #280: Get Published in Best Holistic Life Magazine with Jana Short
01 Sep 2021
Contributed by Lukas
Today, we're talking about one of my favorite topics, the importance and value of earned media, of getting published and leveraging media to grow your...
BTI #279: Paid Ads vs. Earned Media
30 Aug 2021
Contributed by Lukas
Today, I'm talking to you about the difference between earned media (getting published) and paid advertising and why you need to be focusing on earned...