Beyond the Image Podcast

BTI # 466: Live Coaching

20 Jan 2023

Contributed by Lukas

Live Coaching Hosted by: James Patrick Welcome to James's third live weekly coaching call.This call is hosted through the Facebook group Fit Business ...

BTI # 465: Telling Your Story with Theresa Houghton

18 Jan 2023

Contributed by Lukas

Telling Your Story with Theresa Houghton Hosted by: James Patrick   My guest today is Theresa Houghton. She's the Chief Nerd at Modern Health Nerd.  ...

BTI # 464: Why You Don't Need Confidence

17 Jan 2023

Contributed by Lukas

Why You Don't Need Confidence Hosted by: James Patrick   Do you ever get nervous at the start of the year? I get nervous about 2 weeks into the start...

BTI # 463: Live Business Coaching

13 Jan 2023

Contributed by Lukas

Live Business Coaching Hosted by: James Patrick   Tune into James's second weekly live business coaching call.This call is hosted through the Faceboo...

BTI # 462: Effectively Creating Content for Social Media with Brandon Cockrell

11 Jan 2023

Contributed by Lukas

Effectively Creating Content for Social Media with Brandon Cockrell Hosted by: James Patrick   My guest today is Brandon Cockrell. He's the founder a...

BTI # 461: Should You Be Edgy?

10 Jan 2023

Contributed by Lukas

Should You Be Edgy?  Hosted by: James Patrick   Do you want to know what sucks? Being told that you suck, you're a douchebag, you're not a good phot...

Live Business Coaching

06 Jan 2023

Contributed by Lukas

Live Business Coaching Hosted by: James Patrick   Tune into James's first ever live business coaching call that's hosted through the Facebook group F...

BTI # 459: Get Started on YouTube in 2023 with Regan Rogerson

04 Jan 2023

Contributed by Lukas

Get Started on YouTube in 2023 with Regan Rogerson Hosted by: James Patrick   My guest today is Regan Rogerson. Today, we're talking about why you sh...

BTI # 458: Why You Will Fail On Your Goals

03 Jan 2023

Contributed by Lukas

Why You Will Fail On Your Goals Hosted by: James Patrick   Perseverance is a prerequisite for creating change. That's ultimately what our goals are i...

BTI # 457: Overcome Obstacles with Dom Vitalli

21 Dec 2022

Contributed by Lukas

Overcome Obstacles with Dom Vitalli  Hosted by: James Patrick   My guest today is Dom Vitalli. He is the founder of Arizona Pro Wrestling Training C...

BTI # 456: 5 Business Predictions for 2023 You Need to Know

20 Dec 2022

Contributed by Lukas

5 Business Predictions for 2023 You Need to Know Hosted by: James Patrick   You know what creeps me out? Psychics. I don't like to get my fortune tol...

BTI # 455: How to Sell in 2023 with Jillian Murphy

14 Dec 2022

Contributed by Lukas

How to Sell in 2023 with Jillian Murphy Hosted by: James Patrick   My guest today is Jillian Murphy. She's a sales mentor and today, we're shedding s...

40 Lessons Every Entrepreneur Needs to Learn

13 Dec 2022

Contributed by Lukas

40 Lessons Every Entrepreneur Needs to Learn  Hosted by: James Patrick   I started my first business when I was 19 years old. Over the past 21 years...

BTI #453: Being Relentless with Angela Gargano

08 Dec 2022

Contributed by Lukas

My guest today, returning back to the podcast, is Angela Gargano.  Today, we're talking about how Angela continues to get more than 5 minutes in the ...

Set Your 2023 Financial Goals

06 Dec 2022

Contributed by Lukas

Set Your 2023 Financial Goals Hosted by: James Patrick   Earlier today I was having a coaching call with one of my clients and the topic of setting f...

How to Set Boundaries with Melissa Paige

30 Nov 2022

Contributed by Lukas

How to Set Boundaries with Melissa Paige Hosted by: James Patrick   My guest today is Melissa Paige. She's the host of the Getting Soul Fit Podcast. ...

BTI #450: How to Get More Done Every Day

29 Nov 2022

Contributed by Lukas

NOTE: Get your copy of The Legacy Planner at https://jamespatrick.com/legacy/ Do you know what really bothers me? Hyperbole. When someone says, "Oh, y...

BTI # 449: How to Price Your Services with Lesley Logan

23 Nov 2022

Contributed by Lukas

How to Price Your Services with Lesley Logan  Hosted by: James Patrick   My guest today is Lesley Logan. She's the owner and founder of OnlinePilate...

BTI # 448: Photo Shoots That Could Not End Fast Enough

22 Nov 2022

Contributed by Lukas

Photo Shoots That Could Not End Fast Enough  Hosted by: James Patrick   When I was in college, I got a job at Office Max one summer selling printers...

BTI # 447: Becoming a Millionaire on OnlyFans with Courtney Tillia

16 Nov 2022

Contributed by Lukas

Becoming a Millionaire on OnlyFans with Courtney Tillia Hosted by: James Patrick   My guest today is Courtney Tillia. Today, we're diving into Courtn...

BTI # 446: Warning Signs of BS Marketing

15 Nov 2022

Contributed by Lukas

Warning Signs of BS Marketing Hosted by: James Patrick   This may come as a surprise to you, but I was somewhat of a smartass at the youthful age of ...

BTI # 445: Are Your Friends Holding You Back?

11 Nov 2022

Contributed by Lukas

Are Your Friends Holding You Back?  Hosted by: James Patrick   Have I ever told you about the time I booby trapped my friend's bed my freshman year ...

BTI # 444: Launching an Amazon Seller Business with Ann Sieg

09 Nov 2022

Contributed by Lukas

Launching an Amazon Seller Business with Ann Sieg Hosted by: James Patrick   My guest today is Ann Sieg. She's the founder of E-Commerce Business Sch...

BTI #443: Does Your Starting Point Determine Your Outcome?

08 Nov 2022

Contributed by Lukas

Imagine that you have two great runners. They both run the exact same race and amazingly, they finish at the exact same time. However, the difference ...

BTI # 442: Did Instagram Suspend You?

02 Nov 2022

Contributed by Lukas

Did Instagram Suspend You? Hosted by: James Patrick   It's a couple times a year we try to get on Instagram and the app doesn't seem to be loading co...

BTI # 441: Have Your Best Two Months of the Year

01 Nov 2022

Contributed by Lukas

Have Your Best Two Months of the Year Hosted by: James Patrick   You know what I'm thinking about right now? Donuts. I spent the last few minutes day...

BTI # 440: Those Who Did Not Get Booked at FITposium

28 Oct 2022

Contributed by Lukas

Those Who Did Not Get Booked at FITposium Hosted by: James Patrick   As I'm coming up on my 40th birthday, I've come to the realization that there's ...

BTI # 439: How Fitpreneurs Can Make More Sales with George Liu

26 Oct 2022

Contributed by Lukas

How Fitpreneurs Can Make More Sales with George Liu Hosted by: James Patrick   My guest today is George Liu. He's the CEO of Gym Pillars and today we...

BTI # 438: The Problem with Sales

25 Oct 2022

Contributed by Lukas

The Problem with Sales Hosted by: James Patrick   Do you know what I do when I have too much to do? I pick fights on social media, because I use my t...

BTI # 437: Why People Got Booked at FITposium

21 Oct 2022

Contributed by Lukas

Why People Got Booked at FITposium Hosted by: James Patrick   We are just days post the final FITposium and we had 245 media bookings cast at FITposi...

BTI # 436: How Entrepreneurs can get Health Insurance with Melissa Blatt

20 Oct 2022

Contributed by Lukas

How Entrepreneurs can get Health Insurance with Melissa Blatt Hosted by: James Patrick   My guest today is Melissa Blatt. She is the founder of Indip...

BTI # 435: The End of FITposium and What Comes Next

17 Oct 2022

Contributed by Lukas

The End of FITposium and What Comes Next Hosted by: James Patrick   I'm sitting in my office the morning after our 8th annual FITposium conference lo...

BTI # 434: When to Invest in Yourself with Carm Bozzo

14 Oct 2022

Contributed by Lukas

When to Invest in Yourself with Carm Bozzo Hosted by: James Patrick   My guest today is Carm Bozzo. She is the founder of UpandLifting Fitness & Nutr...

BTI #433: Adding Emotion to Your Brand with Rachel Pesso

12 Oct 2022

Contributed by Lukas

Adding Emotion to Your Brand with Rachel Pesso  Hosted by: James Patrick   My guest today is Rachel Presso. She is a Brand Storyteller and we are di...

BTI # 432: Four Steps to Get Published

10 Oct 2022

Contributed by Lukas

Four Steps to Get Published Hosted by: James Patrick   When it comes to getting published, it really comes down to four steps. Let's talk about these...

BTI # 431: Why Getting Published is Better Than Buying Ads

07 Oct 2022

Contributed by Lukas

Why Getting Published is Better Than Buying Ads Hosted by: James Patrick   Why is earned media so much better than paid advertising for your brand or...

BTI # 430: How Many Pitches Does it Take to Get Published?

05 Oct 2022

Contributed by Lukas

How Many Pitches Does it Take to Get Published? Hosted by: James Patrick   Here's a riddle for you: How many pitches does it take to get published? W...

BTI # 429: Behind the Scenes with Dionne Davis-Frazier

04 Oct 2022

Contributed by Lukas

Behind the Scenes with Dionne Davis-Frazier  Hosted by: James Patrick   My guest today is Dionne Davis-Frazier. She is the publisher and editor of F...

BTI # 428 2 Ways to Stand Out When Pitching

29 Sep 2022

Contributed by Lukas

2 Ways to Stand Out When Pitching Hosted by: James Patrick   One of the biggest questions we get is not just how to get published but how to stand ou...

BTI # 427 3 Biggest Mistakes When Pitching

28 Sep 2022

Contributed by Lukas

3 Biggest Mistakes When Pitching Hosted by: James Patrick   When it comes to pitching to media outlets, there are three big mistakes that individuals...

BTI # 426 Finding Your IT FACTOR with Tiffany Carter

27 Sep 2022

Contributed by Lukas

My guest today is Tiffany Carter and we are diving into how to stand out in your business in an authentic way. "The truth isn't always sexy." IN ...

BTI # 425: How to Leverage Media to Grow Your Business

22 Sep 2022

Contributed by Lukas

How to Leverage Media to Grow Your Business Hosted by: James Patrick   Here's an interesting thing that I want you to know; getting published is not ...

BTI # 424: Benefits of Local Media

21 Sep 2022

Contributed by Lukas

Benefits of Local Media Hosted by: James Patrick   It's easy to understand why when we're pitching to media outlets we want to land these big, nation...

BTI # 423: Benefits of Being Featured on Podcasts

20 Sep 2022

Contributed by Lukas

Benefits of Being Featured on Podcasts Hosted by: James Patrick   Podcasting is one of the fastest and more effective mediums to not jump amplify you...

BTI # 422: 3 Things to Know Before Pitching to Media Outlets

15 Sep 2022

Contributed by Lukas

3 Things to Know Before Pitching to Media Outlets Hosted by: James Patrick   There are three things you need to know about a media outlet before you ...

BTI # 421: 3 Goals of Getting Published

14 Sep 2022

Contributed by Lukas

 3 Goals of Getting Published Hosted by: James Patrick   There are three goals you might have when it comes to earning media or getting published. L...

BTI # 420 Which is Better, Print or Digital Features?

13 Sep 2022

Contributed by Lukas

Which is Better, Print or Digital Features? Hosted by: James Patrick   When we think about pitching to magazines, it's intuitive that most of us want...

BTI # 419 2 Biggest Misconceptions About Earned Media

09 Sep 2022

Contributed by Lukas

2 Biggest Misconceptions About Earned Media Hosted by: James Patrick   When it comes to getting published, it seems like individuals have two big, ma...

BTI # 418 How Earned Media Can Grow Your Business

08 Sep 2022

Contributed by Lukas

How Earned Media Can Grow Your Business Hosted by: James Patrick   Often when we think about getting published and why we want to, it's because it's ...

BTI # 417 What is Earned Media?

07 Sep 2022

Contributed by Lukas

What is Earned Media? Hosted by: James Patrick   When we talk about getting published I use the phrase "earned media" a lot. In fact I really use the...

BTI # 416 Quickly Make More Sales by Using an Outrageous Offer with David Valentine

01 Sep 2022

Contributed by Lukas

Quickly Make More Sales by Using an Outrageous Offer with David Valentine Hosted by: James Patrick   My guest today is David Valentine and we're divi...

BTI # 415 Two Types of Pitches, One Has to Come First

31 Aug 2022

Contributed by Lukas

Two Types of Pitches, One Has to Come First Hosted by: James Patrick   Ultimately when it comes to pitching to media outlets, there are two types of ...

BTI # 414 Magazine Cover Castings

26 Aug 2022

Contributed by Lukas

Magazine Cover Castings Hosted by: James Patrick   Let's talk about magazine covers today. It is without question the most coveted goal within the ea...

BTI # 413 Secret to Hiring a Business Coach

23 Aug 2022

Contributed by Lukas

Secret to Hiring a Business Coach Hosted by: James Patrick   I honestly believe that for any entrepreneur who is looking to hire or invest in a busin...

BTI # 412 Stupidly Simple and Free Marketing Tactics

18 Aug 2022

Contributed by Lukas

Stupidly Simple and Free Marketing Tactics Hosted by: James Patrick   I'm working on a new marketing plan right now and I'm trying to determine the m...

BTI # 411 First Speaker Announcements

17 Aug 2022

Contributed by Lukas

First Speaker Announcements Hosted by: James Patrick   Today, I want to talk to you about who you're going to be learning from at FITposium this year...

BTI # 410 I Dreamt For Your Benefit

12 Aug 2022

Contributed by Lukas

I Dreamt For Your Benefit Hosted by: James Patrick   I had this dream the other night and I want to dive into what I could unpack from it in this epi...

BTI # 409 What is Missing from Your USP?

10 Aug 2022

Contributed by Lukas

What is Missing from Your USP? Hosted by: James Patrick   Earlier today, I was having a conversation with one of my clients about Unique Selling Posi...

BTI # 408 How to Be an Influencer

05 Aug 2022

Contributed by Lukas

How to Be an Influencer Hosted by: James Patrick   I, James Patrick, being of sound mind declare that I want to be an influencer. This is no mere des...

BTI # 407 How to Save Money in Advertising

04 Aug 2022

Contributed by Lukas

How to Save Money in Advertising Hosted by: James Patrick   Have you considered advertising as a way to generate leads for your business?  If so, th...

BTI # 406 FITPosium is Back

03 Aug 2022

Contributed by Lukas

FITPosium is Back Hosted by: James Patrick   FITposium is BACK! Our 8th annual FITposium Conference is happening October 13-15th in Phoenix Arizona a...

BTI # 405 Get Free Business Coaching

29 Jul 2022

Contributed by Lukas

Get Free Business Coaching Hosted by: James Patrick   We're going to do something new. We are going to be offering FREE one-on-one coaching with me. ...

BTI # 404 How to Finish

28 Jul 2022

Contributed by Lukas

How to Finish Hosted by: James Patrick   I don't mean to brag on this show, but I'm a little bit of a chicken shit. The correct response to that is, ...

BTI # 403 Two Epic Announcements

26 Jul 2022

Contributed by Lukas

Two Epic Announcements Hosted by: James Patrick   There is no time to waste today! We are getting right into the thick of it with not one, but TWO ep...

BTI # 402 Something Worth Learning

22 Jul 2022

Contributed by Lukas

Something Worth Learning Hosted by: James Patrick   I'm a great photographer, but are my photographs great? I've had this statement bouncing around i...

BTI # 401 Destroying Haters with Whitney Johns

20 Jul 2022

Contributed by Lukas

Destroying Haters with Whitney Johns Hosted by: James Patrick   My guest today is Whitney Johns. She's a trainer, a coach, an entrepreneur, and a mod...

BTI # 400 Special 400th Episode

19 Jul 2022

Contributed by Lukas

Special 400th Episode Hosted by: James Patrick   Today is a pretty big milestone! We even recorded this live as we streamed to Instagram and Facebook...

BTI # 399 How to Keep Your Clients

15 Jul 2022

Contributed by Lukas

How to Keep Your Clients Hosted by: James Patrick   I feel like we've known each other long enough so I can confide in you and share something that h...

BTI # 395 Close More Sales Calls

13 Jul 2022

Contributed by Lukas

Close More Sales Calls Hosted by: James Patrick   We're getting right to the point today. We're talking about sales calls and how you can more effect...

BTI # 397: How I 30X A Business in 5 Years

12 Jul 2022

Contributed by Lukas

 How I 30X A Business in 5 Years Hosted by: James Patrick   What could you do to make more money? The first thought when you think about this questi...

BTI #396: Getting Totally Rejected

08 Jul 2022

Contributed by Lukas

Today, we're going to talk about rejection. "It's not a no, it's just not a yes… yet." IN THIS EPISODE What happened on James's first date. Online ...

BTI #395: WTF Advertising Facts

06 Jul 2022

Contributed by Lukas

It's storytime today! I have my hot cocoa and a story for you. Back in 1970, Orville Redenbacher, hired an advertising agency to help his struggling p...

BTI #394: What Needs to Be On Your Instagram in 2022

05 Jul 2022

Contributed by Lukas

In this episode of the Beyond the Image podcast, host James Patrick shares the various elements that need to be included on your Instagram profile in ...

BTI #393: How to Say "No" to Clients

01 Jul 2022

Contributed by Lukas

If you're like me, you're terrified of being told "no." In fact, I will try to engineer all of my actions and all of my queries just to prevent being ...

BTI #392: Get All the Clients You Need with Estie Starr

29 Jun 2022

Contributed by Lukas

One of the most frustrating elements of running your own business, if I can be honest, is the inconsistency. We have some months that you just can't k...

BTI #391: When Should Entrepreneurs Speak Up on Social Issues

28 Jun 2022

Contributed by Lukas

I know I've needed to record this specific episode for quite some time. Which is naturally why I've put it off for as long as I possibly could.   My ...

BTI #390: No. 1 Area to Focus on in Business

24 Jun 2022

Contributed by Lukas

Let's be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running so...

BTI #389: Creating Cult-Like Customers with Bebe Roxana

22 Jun 2022

Contributed by Lukas

My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to s...

BTI #388: How to Piss Off A Photographer

21 Jun 2022

Contributed by Lukas

Can I share a secret with you? We've been in touch for awhile and I've been communicating with you for a couple years. We've established some trust an...

BTI #387: New Book Launch

17 Jun 2022

Contributed by Lukas

What an incredible past 36 hours it has been! And in that 36 hours, I've only slept for 6 of them. The reason being, yesterday morning I received a no...

BTI #386: How to Make More Money

15 Jun 2022

Contributed by Lukas

You don't want money that jiggle jiggles, you want money that folds.  In today's episode, we are going to talk about making more money. "You can lo...

BTI #385: What People Actually Buy

14 Jun 2022

Contributed by Lukas

Today, we're going to talk about what people actually buy and unfortunately for many, it may not be what you are selling. "What we purchase actually...

BTI #384: Avoiding Social Media Burnout

10 Jun 2022

Contributed by Lukas

After being online for the past 30 years, I can tell you it's easy to get burnout from being online. Today, we're diving into social media fatigue.  ...

BTI #383: Creating Ads Worth Remembering with Jelena Kolomejac

08 Jun 2022

Contributed by Lukas

My guest today is Jelena Kolomejac, she's the art director for Deutsch LA. We discuss her career as well as what makes modern ads that stand out. "T...

BTI #382: Why You Should Quit

07 Jun 2022

Contributed by Lukas

I've been called a lot of things, but surprisingly, I have not been called a quitter. But in thinking about it, perhaps I should be called a quitter. ...

BTI #381: My Entrepreneurial Journey with Sara Frenza

03 Jun 2022

Contributed by Lukas

My guest today is Sarah Frenza. Sarah has been a coaching client of mine for a number of months now and has had an amazing growth trajectory within he...

BTI #380: Striving for Diversity in Media with Aaleiya DeSimas

01 Jun 2022

Contributed by Lukas

A few weeks ago I recorded a podcast which served as a call to action for media outlets (particularly magazines) and what they needed to do to save th...

BTI #379: How to Leverage Media Features

31 May 2022

Contributed by Lukas

Tonight I am hosting a FREE workshop for health and fitness professionals on how to get more clients. You cannot grow a business if no one knows you e...

BTI #378: Writing Hooks that Get Your Pitches Published

27 May 2022

Contributed by Lukas

I still remember the first scene I ever saw in a horror film. I must've been around 5 years old and my parents were watching The Thing. Not the origin...

BTI #377: Having Difficult Conversations with Adrian Koehler

25 May 2022

Contributed by Lukas

I'm not the best when it comes to having difficult conversations.I'm the type of person who shuts the door to my office and becomes disgruntled. I thi...

BTI #376: Why Entrepreneurship is Hard AF

24 May 2022

Contributed by Lukas

In 39 years of live, I've had some pretty good ideas that did not work. For example, what could have been a best-selling marketing book. But I kept my...

BTI #375: How to Get More Clients

20 May 2022

Contributed by Lukas

"You cannot grow your business if no one knows you exist." You may have heard me say that before, but we are drilling this in today and talking abou...

BTI #374: Get Featured on Podcasts with Lauren Salaun

18 May 2022

Contributed by Lukas

We're talking all about podcasting today, one of my favorite things to do. My guest today is Lauren Salaun. She is a PR agency owner, an emotional int...

BTI #373: How to Beat Your Competition

16 May 2022

Contributed by Lukas

At the age of 15, my sole priority was to look impressive to others, particularly girls. This singular motivation inspired at least 98% of every decis...

BTI #372: Turning Free Stuff into Paying Clients

13 May 2022

Contributed by Lukas

Imagine a lanky, lazy, fatuous 19 year old me. I wanted money. I desired wealth. But did I want a real job? No! I was the 3rd assistant manager of a r...

BTI #371: Escape the Grind with Ken Attard

12 May 2022

Contributed by Lukas

My guest today is Ken Attard, a mindset consultant.   Today, we're discussing how to escape the entrepreneurial grind. "Every experience that is ha...

BTI #370: How to Best Sell YOURSELF

09 May 2022

Contributed by Lukas

I spent the better part of the last hour looking over the most common, overused, cliche, and annoying phrases that are being used on dating app profil...

BTI #369: Magazine Cover Contests

06 May 2022

Contributed by Lukas

It was 2017 when I received the biggest news I had ever received in my entire career. For the 15 years prior to that moment, I had photographed countl...

BTI #368: How to Get Affiliate Marketers with Kelsey Eyers and Lori Lefcourt

04 May 2022

Contributed by Lukas

My guests today are Kelsey Eyers and Lori Lefcourt, the founders of Rexxy. Today, we are talking about how they have successfully leveraged affiliate ...

BTI #367: How to Launch Your Business Online

03 May 2022

Contributed by Lukas

My first brush with an online business was a little janky. I wrote this ebook but had no idea how to automate the delivery of the ebook. So, what I di...