Beyond the Image Podcast
Episodes
BTI # 566: Dealing with POS Critics
23 Jan 2024
Contributed by Lukas
Dealing with POS Critics Hosted by: James Patrick Early in your career, there are few things that will derail you faster than when you go to share...
BTI # 565: Avoiding New Year Burnout with Dr. Meredith Butulis
17 Jan 2024
Contributed by Lukas
Avoiding New Year Burnout with Dr. Meredith Butulis Hosted by: James Patrick Today, I'm exhausted and already on my third cup of espresso and it's b...
BTI # 564: How NOT to Blow Your Podcast Interviews
16 Jan 2024
Contributed by Lukas
How NOT to Blow Your Podcast Interviews Hosted by: James Patrick Congratulations! You just booked an interview on a podcast. So today, we're divin...
BTI # 563: Finding Your Summit with Jenn Drummond
11 Jan 2024
Contributed by Lukas
Finding Your Summit with Jenn Drummond Hosted by: James Patrick Now that we're into a New Year and I'm sure you've set some aggressive goals for you...
BTI # 562: Clients Not Paying? How to Respond
10 Jan 2024
Contributed by Lukas
Clients Not Paying? How to Respond Hosted by: James Patrick Are your clients not paying your bills on time? That can be super frustrating. So, in th...
BTI # 561: How to Get Published in ICON with Chelsea Clarke - LIVE
04 Jan 2024
Contributed by Lukas
How to Get Published in ICON with Chelsea Clarke - LIVE Hosted by: James Patrick In this episode, we're explaining why our team created ICON Refined...
BTI # 560: Well… That Didn't Work! My Best Failures of 2023
03 Jan 2024
Contributed by Lukas
Well… That Didn't Work! My Best Failures of 2023 Hosted by: James Patrick Happy New Year! I have a little bit of a bone to pick with the annu...
BTI # 559: How to Set Your 2024 Business Goals
22 Dec 2023
Contributed by Lukas
How to Set Your 2024 Business Goals Hosted by: James Patrick This is the 3rd year hosting the annual business strategy session. The goal of this ses...
BTI# 558: Why Your Sales Suck
19 Dec 2023
Contributed by Lukas
Why Your Sales Suck Hosted by: James Patrick In this episode, James is talking about the biggest reason why business owners aren't selling. "You...
BTI# 557: How to Hack Productivity
14 Dec 2023
Contributed by Lukas
How to Hack Productivity Hosted by: James Patrick In today's episode, we have a huge announcement for you. James is also going to talk about g...
BTI # 556: Funny Thing About Regret is…
28 Nov 2023
Contributed by Lukas
Funny Thing About Regret is… Hosted by: James Patrick After reading a book about regret by Daniel Pink, I started to think about the biggest regr...
BTI # 555: Saving Yourself From Burnout
21 Nov 2023
Contributed by Lukas
Saving Yourself From Burnout Hosted by: James Patrick Do you ever feel like you just don't want to work? This tends to come up a lot more around ...
BTI # 554: I'd Much Rather Be Doing This
14 Nov 2023
Contributed by Lukas
I'd Much Rather Be Doing This Hosted by: James Patrick I've been thinking a lot about an event I was asked to attend last week at a local college i...
BTI # 553: Redefining Your Vision with Nickolas Duarte
08 Nov 2023
Contributed by Lukas
Redefining Your Vision with Nickolas Duarte Hosted by: James Patrick We had some messages from some of our listeners that wanted us to pull back th...
BTI # 552: Book More Clients with Jane Goodrich
02 Nov 2023
Contributed by Lukas
Book More Clients with Jane Goodrich Hosted by: James Patrick In today's episode, we are talking about business development and how to build rappor...
BTI # 551: Nightmare at the Studio
31 Oct 2023
Contributed by Lukas
Nightmare at the Studio Hosted by: James Patrick There's times when I'm in situations that are a lot scarier than they need to be. Today, I am shar...
BTI # 550: Lead Magnets That Convert
27 Oct 2023
Contributed by Lukas
Lead Magnets That Convert Hosted by: James Patrick Today, we're diving into the strategy behind creating lead magnets and how to nurture the prospe...
BTI # 549: Will Someone Publish My Book? Part 1
25 Oct 2023
Contributed by Lukas
Will Someone Publish My Book? Part 1 Hosted by: James Patrick Today, we're diving into the first episode of a series of my own personal journey of ...
BTI # 548: Why Your Lead Magnet is Failing
17 Oct 2023
Contributed by Lukas
Why Your Lead Magnet is Failing Hosted by: James Patrick Today, we're diving into what makes an effective lead magnet and how to fix it if it's not...
BTI # 547: Art of the Side Hustle with Julie Bonner
11 Oct 2023
Contributed by Lukas
Art of the Side Hustle with Julie Bonner Hosted by: James Patrick So many of our journey's start with a side hustle. We start with an idea and begi...
BTI # 546: Blowing Magazine Opportunities - Live Coaching
09 Oct 2023
Contributed by Lukas
Blowing Magazine Opportunities - Live Coaching Hosted by: James Patrick On this week's live coaching, James is diving into how to land magazine o...
BTI # 545: Getting 100 Leads in 10 Days with Sara Frenza
04 Oct 2023
Contributed by Lukas
The number one thing I get told by my clients when doing coaching calls is that they are struggling to generate leads for their business. In toda...
BTI # 544: The Rags to Riches Lie
03 Oct 2023
Contributed by Lukas
The Rags to Riches Lie Hosted by: James Patrick In this episode, James has a story for you that may change your perspective on the rock bottom sto...
BTI # 543: I Lost a 1 Million Dollar Contract
26 Sep 2023
Contributed by Lukas
I Lost a 1 Million Dollar Contract Hosted by: James Patrick Did I ever tell you about the time I lost a 1 million dollar contract for a company I w...
BTI # 542: How Media Pitching Has Evolved - Live Coaching
18 Sep 2023
Contributed by Lukas
How Media Pitching Has Evolved - Live Coaching Hosted by: James Patrick Today, James is going to be talking about how pitching media outlets has ...
BTI # 541: How Companies Exploit Models
13 Sep 2023
Contributed by Lukas
How Companies Exploit Models Hosted by: James Patrick Has someone ever contacted you for a potential gig or job offer and very soon you find out ...
BTI # 540: Pitches Worth Reading with Madison Rutherford
07 Sep 2023
Contributed by Lukas
Pitches Worth Reading with Madison Rutherford Hosted by: James Patrick My guest today is Madison Rutherford. She's the associate editor and digital...
BTI # 539: Surviving the Production from Hell
06 Sep 2023
Contributed by Lukas
Surviving the Production from Hell Hosted by: James Patrick It's taken a whole week for me to feel comfortable talking about this. I had one of t...
BTI # 538: How to Launch a Best Selling Book - Live Coaching
01 Sep 2023
Contributed by Lukas
How to Launch a Best Selling Book - Live Coaching (E) Hosted by: James Patrick Today, James is going to be talking about creating an effective book...
BTI # 537: Creating Photos for Magazine Covers
23 Aug 2023
Contributed by Lukas
Creating Photos for Magazine Covers Hosted by: James Patrick We realized it would benefit our audience to have a good conversation around what help...
BTI # 536: Saying No to Free Work
22 Aug 2023
Contributed by Lukas
Saying No to Free Work Hosted by: James Patrick Getting asked to work for free is annoying. So, today I'm going to share different ways to respond ...
BTI # 535: Breaking Through Roadblocks with Tamika Robinson
16 Aug 2023
Contributed by Lukas
Breaking Through Roadblocks with Tamika Robinson (E) Hosted by: James Patrick In today's episode we are going to talk about change and being faced ...
BTI # 534: Why You're Not Getting Stuff Done
15 Aug 2023
Contributed by Lukas
Why You're Not Getting Stuff Done Hosted by: James Patrick In today's episode, James is diving into all the many projects he is working on and how t...
BTI # 533: Free Business Coaching LIVE
11 Aug 2023
Contributed by Lukas
Free Business Coaching LIVE Hosted by: James Patrick Welcome to another week of live coaching. Today, James is answering all and any business qu...
Get Your Brand to Stand Out with Matt McWilliams
09 Aug 2023
Contributed by Lukas
On this show, James has talked a lot about what it takes to embark on an entrepreneurial journey. But when you are pursuing a passion and trying to ma...
BTI # 531: Try Not to Suck at Business
08 Aug 2023
Contributed by Lukas
Try Not to Suck at Business Hosted by: James Patrick The year was 2016 and the Chicago Cubs were rallying for their first World Series win in 108...
BTI # 530: Navigating Entreprenuership with Renee Bauer
03 Aug 2023
Contributed by Lukas
Navigating Entreprenuership with Renee Bauer Hosted by: James Patrick Is this true for you? Who you are at the beginning of your entrepreneurial jo...
BTI # 529: Which Web Builder Should You Use with Gaby Fleming
26 Jul 2023
Contributed by Lukas
Which Web Builder Should You Use with Gaby Fleming Hosted by: James Patrick With all the clients I work with, the idea of having a web presence is ...
BTI # 528: Proactive vs. Reactive Marketing (LIVE Coaching)
25 Jul 2023
Contributed by Lukas
Proactive vs. Reactive Marketing (LIVE Coaching) Hosted by: James Patrick On today's show, we are going to dive into the difference between proac...
BTI # 527: Breaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion
19 Jul 2023
Contributed by Lukas
Breaking News to Breaking a Leg - How Adrianna Licitra Left a Career to Pursue a Passion Hosted by: James Patrick It took a while for me to admit...
BTI # 526: Dumbest Things Photographers Tried to Steal Business
18 Jul 2023
Contributed by Lukas
Dumbest Things Photographers Tried to Steal Business Hosted by: James Patrick In today;s episode, we're going to dive into the absolutely most ab...
BTI # 525: The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching)
14 Jul 2023
Contributed by Lukas
The Entitlement Effect: How Ego Can Destroy Publishing Opportunities (Live Coaching) Hosted by: James Patrick Today, we're going to talk about how ...
BTI # 524: Drawing the Line: When Photoshoot Onlookers Cross Boundaries
11 Jul 2023
Contributed by Lukas
Drawing the Line: When Photoshoot Onlookers Cross Boundaries Hosted by: James Patrick At what point does watching a photoshoot that's happening in ...
BTI # 523: Let's Talk About Sales with Sheley Brien
07 Jul 2023
Contributed by Lukas
Let's Talk About Sales with Sheley Brien Hosted by: James Patrick We're going to be talking about sales today. I love talking about sales, it seems...
BTI # 522: Dumbest Things I've Spent Money on as a Business Owner
04 Jul 2023
Contributed by Lukas
Dumbest Things I've Spent Money on as a Business Owner Hosted by: James Patrick Today, we're going to be diving into the stupidest things I've ever...
BTI # 521: Crafting Short Form Content that Goes Viral with Hilary Billings
28 Jun 2023
Contributed by Lukas
I've talked a lot on this show about the importance of attention. I've described attention as the most important asset that our audience can impart up...
BTI # 520: The Most Annoying People Trying to Get Published
27 Jun 2023
Contributed by Lukas
The Most Annoying People Trying to Get Published Hosted by: James Patrick Today, we are going to discuss in detail who the most annoying people try...
BTI # 519: Launching a Photo Biz from Scratch with Shayla Pelton
22 Jun 2023
Contributed by Lukas
Launching a Photo Biz from Scratch with Shayla Pelton Hosted by: James Patrick Today, we get to chat about something I get a lot of joy out of whic...
BTI # 518: Client Confidential: Red Flags for Crappy Clients
20 Jun 2023
Contributed by Lukas
Client Confidential: Red Flags for Crappy Clients Hosted by: James Patrick In today's episode, we're going to peel back the glossy exterior and div...
BTI # 517: Overcoming Imposter Syndrome with Neelima Chittapu
14 Jun 2023
Contributed by Lukas
Overcoming Imposter Syndrome with Neelima Chittapu Hosted by: James Patrick At our 9th annual Get Published Live event last month, we had an attend...
BTI # 516: The Most Daily Effective Schedule for Entrepreneurs
13 Jun 2023
Contributed by Lukas
The Most Daily Effective Schedule for Entrepreneurs Hosted by: James Patrick Today, I'd like to share the morning routine of a social media influen...
What Got People Published at Get Published LIVE
09 Jun 2023
Contributed by Lukas
In today's live coaching session, we're going to be diving into feedback we got from the media partners and magazine editors at Get Published LIVE on ...
BTI # 514: Effectively Scale Your Business with Emylee Williams
07 Jun 2023
Contributed by Lukas
Effectively Scale Your Business with Emylee Williams Hosted by: James Patrick Today, we are talking about how to stand out and build a brand wor...
Blowing the Whistle on Crappy Coaches (and what we should do instead)
06 Jun 2023
Contributed by Lukas
In this eye-opening episode, we dive into the world of coaching, shedding light on the darker side characterized by bad coaches who misuse their power...
BTI # 512: Get Published Panel 2020
17 May 2023
Contributed by Lukas
Get Published Panel 2020 Hosted by: James Patrick Since it is the week of Get Published LIVE 2023, we are dipping into our archives again and have ...
BTI # 511: Biggest Missed Opportunity in Media Pitches
16 May 2023
Contributed by Lukas
Biggest Missed Opportunity in Media Pitches Hosted by: James Patrick It is the week of Get Published LIVE 2023! It's our 9th annual conference wher...
BTI # 510: Is Your Spouse Holding Back Your Career?
12 May 2023
Contributed by Lukas
Is Your Spouse Holding Back Your Career? Hosted by: James Patrick On today's show we are diving into the question is your spouse holding back your ...
BTI # 509: Get Published Media Panel 2019
10 May 2023
Contributed by Lukas
Get Published Media Panel 2019 Hosted by: James Patrick We are just over a week out from Get Published Live 2023 and that means there are only days...
BTI # 508: Get Published: 4 Simple Steps for Entrepreneurs and influencers to Establish Media Features
09 May 2023
Contributed by Lukas
Get Published: 4 Simple Steps for Entrepreneurs and influencers to Establish Media Features Hosted by: James Patrick There are ultimately only four...
BTI # 507: Picture Perfect - A Career Without Barriers with Sophie Kietzmann
04 May 2023
Contributed by Lukas
Picture Perfect - A Career Without Barriers with Sophie Kietzmann Hosted by: James Patrick Today, we're going back to the origin of our podcast and...
BTI # 506: How Being a Guest on Podcasts Can Benefit You and Your Brand
03 May 2023
Contributed by Lukas
How Being a Guest on Podcasts Can Benefit You and Your Brand Hosted by: James Patrick When we think about earned media and getting published, the f...
BTI # 505: Three Exercises to Master Your Communication with Brenden Kumarasamy
26 Apr 2023
Contributed by Lukas
Three Exercises to Master Your Communication with Brenden Kumarasamy Hosted by: James Patrick I want to set the stage for you. We are going back ab...
BTI # 504: Get Your Magazine Pitches to Stand Out
25 Apr 2023
Contributed by Lukas
Get Your Magazine Pitches to Stand Out Hosted by: James Patrick With so many people pitching to media outlets, hoe do you get your pitches to stand...
BTI # 503: Why Your Content is NOT Standing Out - Live Coaching
21 Apr 2023
Contributed by Lukas
Why Your Content is NOT Standing Out - Live Coaching Hosted by: James Patrick Is your content not being seen online? Today, we're going to be talki...
BTI # 502: Finding Your Voice in Podcasting with Alicia Haygood
19 Apr 2023
Contributed by Lukas
Finding Your Voice in Podcasting with Alicia Haygood Hosted by: James Patrick In today's episode, we are going to be talking about truly the number...
BTI #501: TikTok Ban - What it Means For You
18 Apr 2023
Contributed by Lukas
TikTok Ban - What it Means For You Hosted by: James Patrick Well, the first domino has fallen. As of Friday, April 14, Montana became the first U.S...
500th Episode LIVE
14 Apr 2023
Contributed by Lukas
Welcome to our 500th episode of the Beyond the Image Podcast! We have a lot we're going to be diving through, including the evolution of the podcast a...
BTI # 499: How Getting Published Can Grow Your Business
11 Apr 2023
Contributed by Lukas
How Getting Published Can Grow Your Business Hosted by: James Patrick Earned media, or getting published, is the fastest way to grow your business....
BTI # 498: What is Earned Media?
07 Apr 2023
Contributed by Lukas
What is Earned Media Hosted by: James Patrick When I say "getting published" the thing that comes to mind is landing a feature in a magazine. But w...
BTI # 497: How to Get Your Magazine Pitches to Stand Out
05 Apr 2023
Contributed by Lukas
How to Get Your Magazine Pitches to Stand Out Hosted by: James Patrick With so many people pitching to media outlets, how do you get your pitches t...
BTI # 496: Why Getting Published is Better Than Advertising
04 Apr 2023
Contributed by Lukas
Why Getting Published is Better Than Advertising Hosted by: James Patrick What is the difference between earned media and paid advertising? And whi...
BTI # 495: 2 Big Misconceptions About Getting Published
03 Apr 2023
Contributed by Lukas
2 Big Misconceptions About Getting Published Hosted by: James Patrick There are 2 big misconceptions when it comes to getting published and we are ...
BTI # 494: Pricing Tiers You Should Have - Live Coaching
31 Mar 2023
Contributed by Lukas
Pricing Tiers You Should Have - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be pick...
BTI # 493: Biggest Mistakes When Pitching - Live Coaching
28 Mar 2023
Contributed by Lukas
Biggest Mistakes When Pitching - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be pic...
BTI # 492: 5 Most Important Marketing Questions to Ask
22 Mar 2023
Contributed by Lukas
5 Most Important Marketing Questions to Ask Hosted by: James Patrick Today, we're talking about the 5 most important questions you should be asking...
BTI # 491: 3 Things You Need to Know About Magazines Before Pitching
21 Mar 2023
Contributed by Lukas
3 Things You Need to Know About Magazines Before Pitching Hosted by: James Patrick When it comes to trying to get published, there are three critic...
BTI # 490: Should you Pay to Get Published? - Live Coaching
20 Mar 2023
Contributed by Lukas
Should You Pay to Get Published? - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be p...
BTI # 489: Stand Out on Social Media with Regina Lawrence
15 Mar 2023
Contributed by Lukas
Stand Out on Social Media with Regina Lawrence Hosted by: James Patrick What we want to dive into today is one of the things that not only mystifie...
BTI # 488: Am I Good Enough to Get Published?
14 Mar 2023
Contributed by Lukas
Am I Good Enough to Get Published? Hosted by: James Patrick A question that comes up fairly often when it comes to getting published is, "Am I even...
BTI # 487: Red Flags of Prospective Clients - Live Coaching
10 Mar 2023
Contributed by Lukas
Red Flags of Prospective Clients - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be p...
BTI # 486: Chef Robert Irvine on Overcoming the Impossible
08 Mar 2023
Contributed by Lukas
Chef Robert Irvine on Overcoming the Impossible Hosted by: James Patrick My guest today is Chef Robert Irvine, you'll recognize him from the hit...
BTI # 485: Three Reasons to Land Media Features
07 Mar 2023
Contributed by Lukas
Three Reasons to Land Media Features Hosted by: James Patrick I say a lot that getting published or earned media is the fastest and most effective ...
BTI # 484: How to Launch Your Own Podcast - Live Coaching
03 Mar 2023
Contributed by Lukas
How to Launch Your Own Podcast - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be pic...
BTI # 483: How to Write to Sell with Scott Keyser
01 Mar 2023
Contributed by Lukas
How to Write to Sell with Scott Keyser Hosted by: James Patrick The topic we're going to be diving into today is one that comes up a lot as I'm ...
BTI # 482: The Coaching Industry Has Failed You
28 Feb 2023
Contributed by Lukas
The Coaching Industry Has Failed You Hosted by: James Patrick Today, we're going to talk about why you should not compare yourself to others and wh...
BTI # 481: How to Go on a Podcast Tour - Live Coaching
24 Feb 2023
Contributed by Lukas
How to Go on a Podcast Tour - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be pickin...
BTI # 480: Overcoming Burnout with Kim Walsh
22 Feb 2023
Contributed by Lukas
Overcoming Burnout with Kim Walsh (E) Hosted by: James Patrick Today, we're going to be diving into something that I consider to be of utmost importan...
BTI # 479: How to Get Verified on Instagram
21 Feb 2023
Contributed by Lukas
How to Get Verified on Instagram Hosted by: James Patrick There's a lot we do on Instagram to appear more credible, more professional, and that we ...
BTI # 478: How to Prep for a Photoshoot - Live Coaching
17 Feb 2023
Contributed by Lukas
How to Prep for a Photoshoot - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be pic...
BTI # 477: Why Entrepreneurs Struggle with Their Health with Joel Evan
15 Feb 2023
Contributed by Lukas
Why Entrepreneurs Struggle with Their Health with Joel Evan Hosted by: James Patrick A recurring theme that comes up on this show and one that I f...
BTI # 476: Stop Creating Content
14 Feb 2023
Contributed by Lukas
Stop Creating Content Hosted by: James Patrick I was just having a coaching consultation with someone and it got me thinking about how much time a...
BTI # 475: Social Media Strategies for 2023 - Live Coaching
10 Feb 2023
Contributed by Lukas
Social Media Strategies for 2023 - Live Coaching Hosted by: James Patrick We're back with another live weekly coaching call. Every week, James will...
BTI #474: Launching Your Own Show with Lexy Romano
09 Feb 2023
Contributed by Lukas
My guest today is Lexi Romano. She is the host and founder of the Phx Finds Show. "If I hadn't started, I wouldn't have known what I needed to ...
BTI # 473: Don't Be an A-Hole
07 Feb 2023
Contributed by Lukas
Don't Be an A-Hole Hosted by: James Patrick I've developed this new obsession. It's not a healthy obsession, as most aren't once they reach a certa...
BTI # 472: How to Land a Magazine Cover - Live Coaching
03 Feb 2023
Contributed by Lukas
How to Land a Magazine Cover - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picki...
BTI # 471: Evolution of the Fitness Industry with Nadine Dumas
01 Feb 2023
Contributed by Lukas
Evolution of the Fitness Industry with Nadine Dumas Hosted by: James Patrick My guest today is health and wellness coach, Nadine Dumas. "It r...
BTI # 470: When to Celebrate
31 Jan 2023
Contributed by Lukas
When to Celebrate Hosted by: James Patrick For people like me, and perhaps for people like you, showing off is hard to do. Why? Because it seems that ...
BTI # 469: Live Coaching
27 Jan 2023
Contributed by Lukas
Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call.This call is hosted through the Facebook group Fit Business Gui...
BTI # 468: Is Entrepreneurship Aging You with Laura Soulios
25 Jan 2023
Contributed by Lukas
Is Entrepreneurship Aging You with Laura Soulios Hosted by: James Patrick My guest today is Laura Soulinos. She's the co-founder of Body Tune by La...
BTI # 467: Dirty Words to Never Say Again
24 Jan 2023
Contributed by Lukas
Dirty Words to Never Say Again Hosted by: James Patrick There are some things about being a parent that I probably saw coming for me. For example, ...