Earned media gets four times the engagement that paid advertising does - which is why we want to land those magazine features, podcast guest spots and more. However, we should not exclusively be targeting major networks and newsstand publications. We can actually achieve our goals and earn the results we want by leveraging local media. In this episode of Beyond the Image, host James Patrick talks about the power of local media and how to leverage it as a platform to build your brand. Be sure to subscribe to get updates on our bi-weekly podcast designed for you the entrepreneur! If your goal is to target publications, you need to be at our FITposium 2020 Virtual Conference where you will have the unparalleled opportunity to get published with outlets such as Oxygen Magazine, Fitness Magazine, STRONG Fitness Australia, Train Magazine, Train for Her Magazine and many more! Sign up now at FITposium.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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