With Cannes Festival of Creativity , PRWeek speaks with a creative director about the value of industry awards, and how the rivalry between PR and advertising has evolved.This week on Beyond the Noise, we hear from Ottilie Ross, creative director at PR agency Mischief.Ross – who also has experience at The Romans, Halpern and Milk & Honey – shares her view on whether industry accolades actually matter, and which recent work she thinks is award-worthy.Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Speaking to PRWeek UK editor John Harrington and journalist Evie Barrett, Ross shares her view on how advertising is evolving to compete with PR, and how the UK’s creativity compares to that of other markets.She also reveals Mischief’s approach to boosting creativity when it comes to clients issuing mundane briefs, and discusses which PR tropes she’d like to see the back of.Cannes Lions takes place from 16 to 20 June. Stay tuned to PRWeek for all the news and insights from the festival. Hosted on Acast. See acast.com/privacy for more information.

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