How Shaun Polovin’s Brand Outsmarted a Billion-Dollar Monopoly

Colour contact lenses might not be the first product that comes to mind when you think about a breakout global beauty brand, but this episode reveals why that assumption is changing fast. Listeners will learn how one founder spotted a pattern inside a slow and overlooked category, questioned the true value of the subscription model, and uncovered a major opportunity hidden in a corner of the market most people ignored. From understanding margins and customer acquisition costs to navigating international expansion, this conversation breaks down the real forces that turn a brand from steady growth into explosive momentum without sacrificing profitability.The episode also explores how Shaun, the founder of Dimple and a former operator of a 150 person ecommerce agency, used his experience to build a high performing internal team, push into new global markets and ultimately ignite the rapid rise of Dimple Colour. Listeners will hear honest insights about the emotional weight of entrepreneurship, the moments that nearly derailed the company and the decisions that shifted everything. For anyone working through product market fit, considering a pivot or trying to scale a consumer brand, this episode offers essential lessons from someone who has lived every stage of the journey.Key TakeawaysI realised how important margins, customer acquisition costs and payback periods are, and how quickly they can determine the direction of a business.I learned that trusting my instinct earlier would have saved months of slow progress and would have opened the door to the winning product much sooner.I discovered how different global markets respond to the same product, and how one idea unexpectedly resonated far beyond what I first imagined.

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