Beyond The Now
Episodes
How Cuts Survived Every DTC Cycle with COO Sean Christman
20 May 2026
Contributed by Lukas
Sean Christman has been at Cuts since almost day one, joining after buying one of the brand’s very first Kickstarter t-shirts and eventually becomin...
How Windsor Is Preparing for AI to Change eCommerce
13 May 2026
Contributed by Lukas
AI is rapidly changing how people discover and shop for products online.In this episode, we sit down with Freya Seeger, Sr. Director of Ecommerce at W...
How the #1 Beauty Brand on TikTok Shop Drove Explosive Growth
07 May 2026
Contributed by Lukas
Most brands are still treating TikTok like a content channel.The best ones are turning it into a revenue engine.In this episode, Liam sits down with E...
How the #1 Beauty Brand on TikTok Shop Drove Explosive Growth
06 May 2026
Contributed by Lukas
Most brands are still treating TikTok like a content channel.The best ones are turning it into a revenue engine.In this episode, Liam sits down with E...
How Liquid I.V. Went From Unknown to a $1 Billion Brand
29 Apr 2026
Contributed by Lukas
How does a brand go from something no one understands… to a $1B category leader?Domonique Brown had a front-row seat. She joined Liquid I.V. as empl...
What High Price Point Brands Get Right About Growth (Most Brands Don’t)
23 Apr 2026
Contributed by Lukas
Most brands are chasing growth the wrong way.They’re optimizing for quick wins, cheap clicks, and short-term conversions.But when you’re selling a...
How the Co-Founder of Nomad Built a Premium Brand in a Sea of Cheap Tech Accessories
16 Apr 2026
Contributed by Lukas
Most tech accessories are a race to the bottom with cheap materials, copycat products, competing on price. But Nomad Goods took a different approach.I...
Lessons from Mejuri & The RealReal: What Most DTC Brands Get Wrong About Retail
09 Apr 2026
Contributed by Lukas
Courtney Hawkins has spent 20+ years building and scaling retail at brands like Mejuri, The RealReal, Bath & Body Works, and Gap, and now building...
How This Builder Used AI to Grow a “Sleepy” Business to $12M
02 Apr 2026
Contributed by Lukas
In this episode of Beyond the Now, Liam sits down with Jonathan Shroyer from Linda’s to break down how he scaled a “sleepy” ecommerce business f...
How Patagonia Grows Without Making You Buy More, with Digital VP Angela Clark
26 Mar 2026
Contributed by Lukas
Patagonia is one of the most respected brands in the world.But their approach to growth breaks almost every traditional marketing playbook.Angela Clar...
The Real Reason Most eCommerce Brands Don’t Scale (and What the CEO of Blenders Does Differently)
19 Mar 2026
Contributed by Lukas
Most eCommerce brands don’t fail because of tactics. They fail because they never get clear on who they are.In this episode, the CEO of Blenders bre...
Cuyana CMO Max Lishansky on AI, Brand Growth, & What Actually Works in Modern Marketing
12 Mar 2026
Contributed by Lukas
In this episode, Liam sits down with Max Lishansky, CMO at Cuyana, to talk about what actually drives growth for modern brands.Max has spent nearly a ...
How ANTA and Kyrie Irving Are Shaking Up the U.S. Sneaker Market
05 Mar 2026
Contributed by Lukas
ANTA is making waves in the U.S., and we go behind the scenes to show how. From signing NBA stars like Kyrie Irving to opening their first Beverly Hil...
AI Is Rewriting Retention Marketing (And Growth Teams Aren't Ready)
26 Feb 2026
Contributed by Lukas
Retention marketing is changing faster than most brands realize.In this episode, Liam sits down with Eli Weiss, VP of Retention Advocacy at Yotpo, to ...
Why You’re Already Behind if You’re Not Using AI in eCommerce
12 Feb 2026
Contributed by Lukas
In this episode, Liam sits down with Laura, former partner at Moustache Republic and one of the most influential voices in Australian eCommerce, to un...
Why Brand Still Wins in eCom (Despite our Metrics Obsession)
05 Feb 2026
Contributed by Lukas
In this episode, we’re joined by Mal Chia, fractional CMO and co-founder of Ecom Nation, to unpack why brand still wins in eCommerce, even in a worl...
Customers Are The New Influencers: Carmel Zein’s Bold New Strategy
05 Jan 2026
Contributed by Lukas
Founders rarely talk honestly about the emotional grind, the pressure, and the strange mix of resilience and chaos required to survive in ecommerce. I...
Stop Relying on Meta: Chantel Brayley Reveals the 360° Strategy You Need
15 Dec 2025
Contributed by Lukas
With 17 years in e-commerce, Chantel shares her journey from blogging and early influencer campaigns to leading growth at brands like Petal & Pup ...
Why 99% of Founders Get Rejected: Max Meyer on "Wild Heart" Ambition
09 Dec 2025
Contributed by Lukas
This episode dives into the messy middle of building a startup, the sharp experiments, the tough board conversations and the moment a team chooses rev...
How Shaun Polovin’s Brand Outsmarted a Billion-Dollar Monopoly
02 Dec 2025
Contributed by Lukas
Colour contact lenses might not be the first product that comes to mind when you think about a breakout global beauty brand, but this episode reveals ...
How taking risk made PUSHAS co-founder Justin Truong millions
24 Nov 2025
Contributed by Lukas
Building a high growth marketplace is challenging, especially in a space driven by hype, scarcity, and fast changing trends. This episode walks listen...
How Anaita Sarkar Built a Multi-Million Dollar Brand From Her Living Room
18 Nov 2025
Contributed by Lukas
When Hero Packaging nearly collapsed, founder Anaita Sarkar was faced with an impossible choice, walk away from the brand she built, or risk everythin...
Nik Sharma Shares Why 90% of Brands Fail Before Their First Thousand Customers
10 Nov 2025
Contributed by Lukas
If you’re launching a brand in 2025, this is your cheat sheet.In this episode of Beyond the Now, Liam Millward sits down with Nik Sharma, founder of...
How a $35k Bet Made Annabel Hay the Most Talked About Founder in Fashion
04 Nov 2025
Contributed by Lukas
From nightclub embarrassment to national retail shelves, this episode dives deep into how Annabel Hay, Founder & CEO of CLUTCH Glue, turned an awk...
The Hidden Story Behind THE ICONIC’s $800M Rise with Jere Calmes
24 Oct 2025
Contributed by Lukas
What happens when a CEO treats e-commerce like an Olympic sport?In this episode of Beyond The Now, Liam sits down with Jere Calmes, CEO of THE ICONIC,...