Ep. 217: Your Business Isn't Meant to Entertain You

One of the distinct differences between the businesses that thrive and the ones that burn to the ground: how we handle BOREDOM as entrepreneurs.   Many of us see boredom in our businesses as a problem. We believe it indicates that "something has gone wrong". The truth is, when you're building your business well, in a way that is going to be profitable and sustainable, you will get bored.   You'll get bored launching the same offer over and over again. You'll get bored answering the same old questions for brand new clients. You'll get bored with the systems and processes you use to help clients get results. Bored of repeating the same messaging to attract the right clients. Bored of the same brand colors, website and fonts.    In this boredom, your brain will suggest you change things up. It will "suddenly" feel like the perfect time for a new brand, offer, niche, price point, website or business model. And THIS is what we want to prevent - because so much of what will feel "boring" is the work that will make you $$$.   On this episode, you'll learn: - Why we get bored in our businesses - How boredom can make a sustainable business impossible - Why boredom isn't a problem - What happens when we make decisions based on feelings rather than data - How resisting the urge to constantly change everything will lead to business success   Are you on my VIP list? Get weekly coaching in your inbox, be the first to know about live workshops, new ways to work together and more.  Join the VIP list.

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