Show notes
Jen Olmstead, co-founder and Lead Designer of TONIC Site Shop, takes us along on her journey from accidental entrepreneur to successful Showit website template designer over the past 11 years. She shares the importance of storytelling in marketing and the power of creating content that is valuable, engaging, and fun to create – anything but boring. Jen emphasizes the need to focus on quality over quantity and to find the intersection between what you are uniquely capable of delivering and what your audience wants. Throughout our conversation, Jen shares insights on finding inspiration, sharing your story, and embracing your uniqueness (weirdness?) in your business. She explains WHY design builds trust with your audience – the key factor that leads them to purchase from you. Jen also discusses setting boundaries, prioritizing, and involving your kids in your work. She encourages entrepreneurs to embrace their strengths and be ruthless with what they say no to. Jen shares her perspective on having faith and trusting in God's plan, as well as the importance of doing less but better. Jen describes how 2023 was the hardest year in business for TONIC, what she and partner Jeff Shipley learned and how 2024 will be different because of it. Thank you so much to Jen for sharing her wit and wisdom with us in this entertaining convo that feels a lot like a high-end marketing masterclass. Some of the highlights from this episode of BEYOND and my convo with Jen Olmstead: Why focus on creating content that is unique, valuable, and engaging. How to find the intersection between what you are uniquely capable of creating and what your audience wants. What it looks like to prioritize quality over quantity in content creation. How Jen finds inspiration and anticipation in her content creation by setting specific times for thinking, researching and writing. (And how sometimes, it just happens when inspiration strikes.) Why embracing your uniqueness and sharing your story leads you to create content that is anything but boring. What's important about design and a killer website that builds trust with your people. How setting boundaries and prioritizing your work time creates a healthy work-life balance. How embracing your strengths and being ruthless with what you say no to allows you to focus on what truly aligns with your goals and values. What it looks like to Involve your kids in your work and create boundaries to ensure quality time with them. How to identify your most productive time and leverage it to maximize your creativity and productivity. The role of faith in Jen's family life and business: including trust in God's plan, knowing that He will guide you in your journey as a parent and entrepreneur. Simplifying by doing less, but better, honing in on what truly aligns with your vision and goals. Why 2023 was the hardest year for Tonic Site Shop, what Jen learned and what she's doing differently in 2024. Important links and notes: • Visit Tonic's website • connect with Jen Olmstead and TONIC on IG • SAVE 15% on your TONIC purchase using the code BECKY Build a SIMPLIFIED business: If you're looking to UNcomplicate your life and business this year, I want to invite you to apply for SIMPLIFIED, my 6-month coaching and consulting intensive that gives you high-touch, personalized support optimizing your creative or coaching business for two things: peace and profit. We simplify by leveraging the power of mindset - the stories that you tell yourself, and messaging - the stories that you tell your people. SIMPLIFIED includes ALL the support you need, all in one place. I like to say it's like having a business therapist, marketing strategist, creative director and personal trainer for your brain – all wrapped up in one trusted resource for your business. If you're wanting to do life and business differently this year, if you want to simplify for peace and profit, apply for simplified at beckyhoschek.com/simplified. There, you'll answer a few questions about you, your business and the season you're in, and if I feel confident that I can help you make the changes you want, I'll invite you to a next step call where we can connect, I can learn more about you and your goals and we can get all of your questions about working together answered so that you can make the best decision for you. Apply for SIMPLIFIED at beckyhoschek.com/simplified.