Jay Baer is a hype-free, social media and content strategist, speaker, and author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed. He’s co-author of The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social, a leading book on social business. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.Covered in this episode: Writing with perspiration, instead of inspiration The NOW Revolution Social Pros Podcast The atomic half life of content is longer than any other form of marketing. - @JayBaerClick To TweetYou can't micromanage everything. It sucks your attention away from the big picture. - @JayBaerClick To TweetYou need to do only the things that you are uniquely qualified to do. - @JayBaerClick To TweetIf you’re doing things other people on your team can do, you’re robbing them of opportunity. - @JayBaerClick To Tweet Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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