Haley Rosen on Founding Just Women’s Sports, How Ali “Saved” the Account & New Era of Women's Sports

In this special episode of BFFR, Ali Riley sits down with Just Women’s Sports founder and CEO — and fellow Stanford alum — Haley Rosen to talk all things women’s sports, navigating the highs and lows of media, and balancing life’s biggest transitions. To start things off, Ali opens up about her own embryo-transfer journey and how her show "Off the Ball with Ali Riley" first connected her to the early days of Just Women’s Sports — and to Haley herself. Haley gets real about building JWS from scratch, why she created it, and the wild story of how the JWS Instagram was almost lost (until Ali literally saved the day). Together, they dive into how far women’s sports coverage has come, what it means to finally have doors opening, and the urgency to keep pushing it forward. To wrap things up, Haley reveals who she thinks are the top three biggest female athletes in the world right now— and shares what she sees as the most exciting shifts happening in women’s sports. With authentic conversations about handling criticism, owning mistakes, and keeping coverage real (and sometimes funny), this episode captures what it truly means to be a women’s sports fan! New episodes of BFFR drop every Monday! Subscribe on YouTube, follow wherever you get your podcasts, and stalk us @BFFRshow on all socials. Got a BFFR moment? Call 833-898-2337 — we might just put you on blast. Chapters (0:00) - Intro (01:08) - Labubu reveal (05:59) - Haley Rosen joins the show (09:05) - Starting families (13:11) - Just Women’s Sports early days (15:24) - How Ali saved Just Women's Sports (23:30) - Biggest changes (28:00) - New era (31:30) - Media coverage & criticizing female athletes (39:30) - Handling backlash (43:34) - Sponsors entering women's sports (45:35) - Most influential women in sports Thanks to our sponsors. -Shop at https://www.macys.com/ -Go to https://ritual.com/BFFR for 40% off your first month

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